Agritourism Pricing: The Same Corn Maze Costs $16 on a Monday and $38 on a Saturday. Here's How to Price Your Farm Tickets, Tours and Packages (Real 2026 Prices)

On a Monday in October 2026, a family could walk into the Fall Harvest Festival at Underwood Family Farms in Moorpark, California, for $16 each. They paid at the gate.

On the last Saturday of the festival, the same family paid $34 each online, or $38 if they turned up and a spot was left. That is the same corn maze, the same wagon rides and the same pumpkin patch. The difference is the date.

Families who booked early, between 26 August and 23 September, paid $25 for the opening weekends. And in preview week, before the festival opened, the price was $8.

This was the festival's 29th year. Underwood's price clearly isn't set by what the pumpkins cost to grow. It changes with what each day is worth to the families who want it.

That is the heart of agritourism pricing. Your price is not a single number. It sits between a floor (what each visitor costs you) and a ceiling (what the day is worth to them). The US family farms in this guide charge about $15 to $38 for a fall day in 2026. One English farm park charges £12.95 to £20.95. Hands-on experiences cost far more.

Short answer: how to price agritourism

1. Find your floor. Add up every cost and work out how many visitors you need to break even.

2. Find your ceiling. Price against a family day out, not against the farm down the road.

3. Pick a model. All-in admission, free entry and pay inside, or a mix of the two.

4. Price by the calendar. Charge less on quiet days and full price on peak days.

5. Offer three clear packages, then add rentals, rides and season passes.

6. Keep fees small and show the all-in price. New rules in the US, UK and Canada push you that way.

Real 2026 examples: Cox Farms in Virginia charges $15 to $30 by date. Odds Farm Park in England charges £12.95 to £20.95. Brooks Farms in Ontario charges C$24.99 plus a C$1.50 fee.

The seven steps in this guide, in order. Each one has its own section below.

Why Most Farms Get Agritourism Pricing Wrong

Most farmers spent their lives as price takers. The elevator, the packer or the supermarket set the price, and you took it.

Agritourism flips that. You set the price. But many farms still price like price takers.

In the 2026 Farm Market Pricing Report from Fruit Growers News, more than 60% of farm market operators said watching competitors was their main way to set prices. Only 41% named input costs as a top pricing factor, and 40% named their own time and labour.

That is how a whole area gets stuck on one old price. Everyone copies everyone, and nobody checks the costs.

The results show up in the money. In the 2024 National Agritourism Producer Survey, 2,139 US operators reported on 2023. Of those who answered the profit question, about one in three (32.1%) ran their agritourism at a loss or broke even. An earlier national study cited by Penn State Extension found 66% of farms made under $10,000 profit from agritourism, and 79% struggled with cash flow.

Price is not the only cause. But it is the lever you can pull fastest, at no cost. For the bigger money picture, see how much agritourism farms really make and the national agritourism statistics.

Reality Check: Copying your neighbour's price copies their mistakes too. They may have set it years ago, before insurance, labour and fuel went up. Start with your own numbers, then look at theirs.

Step 1: Find Your Floor (What Each Visitor Really Costs You)

Your floor is the lowest price that still pays the bills. Below it, every extra visitor loses you money.

Penn State Extension's pricing guide lists the costs to count: labour and supervision, products and inputs, facilities and maintenance, taxes and insurance, marketing, and depreciation.

Split them into two piles.

• Fixed costs stay the same however many people come: insurance, signs, building work, your booking website, the corn maze seed.

• Variable costs grow with every visitor or every session: staff hours, ingredients, the pumpkin each child takes home, card fees.

Then use the break-even formula from Penn State Extension:

Break-even sessions (or visitors) = fixed costs ÷ (price − variable cost)

The pie class that shows why price matters so much

Penn State's worked example is a blueberry pie class.

• Fixed costs: $500 insurance, $1,500 building improvements and $500 supplies. Total: $2,500.

• Running cost per class: three staff for two hours at $13 an hour ($78), plus $100 of ingredients. Total: $178.

• Price: $25 a seat, 10 seats, so $250 a class.

Each class leaves $72 after running costs. So the farm needs 35 classes just to cover its $2,500. Only after class No. 35 does it start making money.

Now watch what happens when the price moves. We ran the same costs at other prices.

Same class, same costs. Only the price changes. $25 figure from Penn State Extension; other prices are our calculation.

At $20 a seat, the margin shrinks to $22 a class. Break-even jumps to 114 classes. At $30, it falls to 21 classes. At $35, just 15.

A $5 cut more than triples the work you do before you earn a cent. A $5 rise cuts it by about 40%. That is why discounting is so dangerous on a farm, where your time is the scarcest thing you have.

Costs farmers forget

• Your own time. If you lead a two-hour tour, that is two hours of wages, even if nobody pays you.

• Insurance. Adding visitors usually changes your policy. Ask your agent before you set a price. See what agritourism insurance covers.

• Ticket and card fees. These can take 4% to 25% of a cheap ticket (more on this below).

• Rain days and refunds. If you refund rained-off bookings, your price has to carry those lost days. See how to write a bad weather policy.

• Start-up costs spread over time. Toilets, parking and paths wear out. See how much it costs to start agritourism.

Field-Tested Play: Write your break-even number on a card and pin it by the till. "We need 35 classes this season." Every time someone asks for a discount, you will know exactly what it costs you.

Step 2: Find Your Ceiling (What the Day Is Worth to Them)

Your floor protects you. Your ceiling is where the profit lives.

The ceiling is set by the visitor, not by you. Penn State Extension points to research by Sotomayor and colleagues on why people visit farms. The top five reasons were scenic beauty, doing something with family, the smells and sounds of nature, learning about nature, and a change from the daily routine.

Notice what is missing: the price of the produce. Nobody drives 40 minutes for a cheaper pumpkin. They come for a family day out.

So benchmark against a family day out, not against the farm stand. Penn State's guide says the same thing in plainer words. You can charge more when your offer "aligns with visitor motivation", and more again when the experience is not available anywhere else.

Three ways to raise your ceiling without raising costs

1. Put a person and a story in front of the product. Buyers pay more when they know who made it and why. Here is the storytelling method behind premium farm prices.

2. Make it hands-on. Picking, feeding, baking and making beat looking. See pick-your-own vs guided tours.

3. List everything that is included. Cox Farms' ticket page lists more than a dozen things in the price, from hayrides and giant slides to apples, cider and a pumpkin to take home. A list like that makes $25 feel generous.

Reality Check: A higher price needs a better day. If your farm has no shade, no toilets and nothing for under-fives, fix that first. Here are nine things that make families stay longer and spend more.

Step 3: Choose Your Pricing Model

There are three main ways to charge for a farm day. Each one suits a different farm.

Model No. 1: All-in admission (one price, nearly everything included)

Cox Farms in Centreville, Virginia, sells one Fall Festival ticket. In 2026 it costs $15, $20, $25 or $30 depending on the date. The ticket covers the slides, hayrides, animals, play areas and live entertainment, plus local apples, cider and a pumpkin from the patch.

Odds Farm Park in Buckinghamshire, England, calls its day ticket "all inclusive". It costs £12.95 to £20.95 depending on the date and event.

Best for: busy family farms with many activities. Families pay once and relax. Your staff stop taking money at every station.

Model No. 2: Free entry, pay inside

The 2026 Fruit Growers News survey found that 70% of the farm market operators it surveyed charge no admission for agritourism activities.

Craven Farm in Snohomish, Washington, is a good example of the paid-inside version. A 2026 ParentMap listing says admission is free and visitors pay for pumpkins and activities. In 2025, its activity wristband cost $15 on weekdays and $20 at weekends, plus tax and fees. It covered mini golf, the mazes, the cow train and a wagon ride. Fire pits, apple cannons and paintball cost extra.

Best for: farms with a strong shop or bakery. Free entry fills the car park. The shop does the earning.

Model No. 3: The hybrid (admission plus paid extras)

Underwood's festival ticket includes wagon rides, a corn maze, the chicken show, play equipment and slides. But the trains, gem mining, animal petting, duck feeding and face painting each need a separate ticket.

Best for: farms that want a fair base price with room for families to spend more on what their children love.

Model	Real example	Price shown	Strength	Watch out for
All-in admission	Cox Farms, Virginia (2026)	$15 to $30 by date	Simple, relaxed day; one transaction	Light spenders pay for things they don't use
Free entry, pay inside	Craven Farm, Washington	Free entry; wristband $15 to $20 (2025)	Big crowds; shop and food sales	Crowds that spend nothing still use toilets and parking
Hybrid	Underwood Family Farms, California (2026)	$16 to $38, some activities extra	Fair base price plus upsells	Too many extras feels like nickel-and-diming

Penn State Extension puts the trade-off plainly. An admission fee gives you budget certainty, but you must sell its value. Activity fees give visitors control, but many small charges can leave them feeling "nickeled and dimed".

Most farm markets still let visitors in free, and most that charge sit at $5 to $10. Source: Fruit Growers News, Farm Market Pricing Report 2026.

Look at that chart next to the real prices above. Among farm markets that charge admission, 64% charge $5 to $10. Yet the big family farms in this guide charge $15 to $38, and Underwood sold peak-weekend tickets on the day only if spots were left. If you run a full family day and charge $8, you may be pricing like a farm stand.

What Real Farms Charge in 2026: US, Canada and UK

Prices were read from each farm's own website or ticket page in November 2026 (Ferguson's from its 2026 press release, Cotswold Farm Park from a 2025 news report). The last column shows the year each page displays. Prices change, so check before you copy.

Farm	Where	What the price buys	Price	Year
Underwood Family Farms	Moorpark, California	Fall Harvest Festival admission	$16 weekdays (gate only); $25 to $38 weekends	2026
Cox Farms	Centreville, Virginia	Fall Festival, nearly all-in, pumpkin included	$15, $20, $25 or $30 by date; online only	2026
Ferguson's Family of Farms	Eau Claire, Wisconsin and Minnesota Harvest	Fall admission with unlimited return visits all season	$18	2026
Craven Farm	Snohomish, Washington	Activity wristband (entry to the farm is free)	$15 weekdays, $20 weekends, plus tax and fees	2025
Tanaka Farms	Irvine, California	Strawberry picking wagon tour with a 1-lb basket to take home	$20 weekdays, $24 weekends, plus a booking fee	Shown Nov 2026
Vala's Pumpkin Patch	Gretna, Nebraska	Campfire site rental (admission extra)	$75 Sunday to Thursday, $150 Friday and Saturday	2026
Brooks Farms	Mount Albert, Ontario	Fall Festival admission	C$24.99 + C$1.50 fee; Halloween day at half price	2026
Odds Farm Park	Buckinghamshire, England	All-inclusive day ticket	£12.95 to £20.95 by date; online saves up to £2	2026
Cotswold Farm Park	Gloucestershire, England	Summer day ticket, return free all summer	Adult from £16.50, child from £12.50; tractor ride £1	2025
Amelia Trust Farm	Vale of Glamorgan, Wales	One-hour alpaca walk, farm entry included	£25 per person; four for £75	Shown Nov 2026
River Cottage	Devon, England	Hands-on cookery and craft courses	From £125 to £995	2026 to 2027 dates

For more real farms and what they charge, see 40 real agritourism examples and 30 UK agritourism examples.

Illustrative photo, not a farm named in this article. Photo: Nik on Unsplash.

Step 4: Price by the Calendar

Look again at Underwood's prices. That ladder is the most useful pricing lesson in this guide.

Underwood Family Farms, Moorpark, California: eight admission prices for one festival. Source: Underwood Family Farms, 2026.

Here is what each price does for the farm.

• $8 preview week and $12 appreciation weekend. These fill the farm before the crowds come. They reward loyal locals and let staff practise.

• $16 weekdays. Families with young children and grandparents come when the farm is quiet.

• $25 pre-sale. Money in the bank in August, a month before opening.

• $34 to $38 on peak weekends. The busiest days pay the most. The higher price also spreads the crowds out.

Penn State Extension published a similar ladder for one season: $2 on weekdays, $5 on summer weekends, $10 in early September, $15 on peak weekends, then back to $10 and $5 as the season ends.

Other farms do the same in their own way:

• Cox Farms uses four date tiers: Discount $15, Value $20, Regular $25 and Peak $30.

• Odds Farm Park ranges from £12.95 to £20.95, and booking online saves up to £2 against the gate.

• Brooks Farms sells its Halloween day at half price (C$12.99 plus the fee) and ends the season with a Pumpkin Smash day at the same price.

Field-Tested Play: The early-bird window

Open a pre-sale 4 to 6 weeks before your season, at your lowest weekend price, for your first two weekends only. Close it on a fixed date, as Underwood does. You get cash before opening day, a forecast of your crowd, and a reason to email your list.

Reality Check: Date pricing works because it is posted in advance and the same for everyone. Surprise price jumps on the morning of a busy day feel like a trick. Publish your calendar early and stick to it.

Online only, timed entry and refunds

Busy farms are moving to online-only tickets. Cox Farms says its festival tickets are "only available online, not in person". Chudleigh's in Milton, Ontario, sells day-specific, timed tickets online and does not sell at the door. Each slot gives three hours on the farm, and all sales are final.

Online tickets cap your crowd, cut queues and tell you how many staff you need. But a no-refund rule needs a clear bad-weather policy, or your reviews will pay the price.

A word on local and visitor prices

Some farms give neighbours a lower price. Cotswold Farm Park in England has a page of offers for residents with a GL postcode, such as £20 off a family ticket at May half term.

Done well, a local price feels like a thank-you. Done badly, a "tourist surcharge" feels like a punishment, and in some places it may break consumer or anti-discrimination rules. Ask your advisor first. Read the dual pricing lesson from Japan before you try it.

Step 5: Build a Good, Better, Best Ladder

One price asks the visitor one question: yes or no? Three packages ask a better question: which one?

River Cottage, the farm-based cookery school in Devon, England, shows what a full ladder looks like.

One farm kitchen, five price points, from a short craft session to a four-day course. Source: River Cottage course listings, November 2026.

A wreath-making session is the easy first step. The one-day course is the core product. The four-day course is for the keen few. Most farms don't need five steps. Three is plenty.

How to build your three packages

1. Good: the easy yes. Your basic visit or short tour at an honest price. Example: entry plus one activity.

2. Better: the one you want most people to buy. Add the things families love most, such as a guided ride, a tasting or something to take home. Tanaka Farms' strawberry tour includes farm entry, a guided wagon ride, picking stops and a one-pound basket of strawberries.

3. Best: the premium day. Private guide, small group, a meal or a hands-on session with you. Price it well above Better. Some people will buy it, and it makes Better look like good value.

Name each package by what the visitor gets ("Pick and Picnic", "Farmer for a Morning"), not by internal codes like "Tour B".

Why three, and not twelve?

You may have heard of the famous jam study. In a study published in 2000, researchers Sheena Iyengar and Mark Lepper set up a jam-tasting booth for shoppers. When 24 jams were on show, 60% of passers-by stopped, but only 3% of those who stopped bought. With 6 jams, fewer stopped (40%), but nearly 30% of them bought.

Reality Check: Don't over-learn from one jam stand. A 2010 review of 50 experiments by Scheibehenne, Greifeneder and Todd found the average "choice overload" effect was virtually zero, with big differences between studies. Three packages work because they are easy to explain on a sign, a phone screen and a busy Saturday, not because of a magic number.

Group prices that fill the farm

Groups bring volume on one booking. Price them so they help you, not just them.

• Amelia Trust Farm in Wales sells its alpaca walk at £25 a person, or four for £75. That is the fourth walker free.

• Willows Activity Farm in Hertfordshire, England, gives groups booking its 2026 Santa visits one free adult for every five paying children, with a minimum of 10 paid child tickets.

Weekday school groups are a separate market with their own prices. See how to price and run farm field trips.

Step 6: Add-Ons, Rentals and Season Passes

Once a family is through your gate, the hard part is done. Add-ons let them spend more on what they choose.

Rentals: sell space and time

Vala's Pumpkin Patch in Gretna, Nebraska, rents campfire sites for $75 Sunday to Thursday and $150 on Friday and Saturday. A party barn is $100 or $200, and its biggest pavilion is $450 or $900. The fee covers the space only, and every guest still pays admission.

That is clever pricing. The rental doesn't replace the ticket. It adds to it, and a family with its own fire pit stays longer and buys more food.

Small extras: low price, big take-up

At Cotswold Farm Park in summer 2025, a tractor trailer ride cost £1 a person. Its Flower Fields were free for Farm Park ticket holders, but cost £2 booked ahead or £5 on the day for visitors who came only for the flowers.

That flower-field price does two jobs. It rewards ticket holders, and it charges people who skip the main ticket.

Season passes: sell the next visit today

Ferguson's Family of Farms sells an $18 ticket at its Eau Claire, Wisconsin, and Minnesota Harvest farms that includes unlimited return visits all fall. It has offered return visits for more than 15 years. The company says more than 20% of visitors come back several times a season. Every return trip is another chance to sell food, apples and pumpkins.

Odds Farm Park sells an annual pass for £99, a weekday Term Time Pass for £79, or £12 a month. Underwood lets its season pass holders in free on weekdays.

And in summer 2025, Cotswold Farm Park tried a "return for free" ticket: pay once, come back free all summer holiday.

Field-Tested Play: The gate upgrade

Put one sign at your exit: "Loved today? Turn your ticket into a season pass." Price the pass at about three to five day visits. Families who had a great day are the easiest people to sell to.

Illustrative photo, not a farm named in this article. Photo: Janylah Etienne on Unsplash.

A simple add-on check

Before you add any extra, ask three questions:

• Does it make the day better, or just more expensive?

• Can staff sell it in under 10 seconds?

• Does it cost much more to run than it brings in?

If an add-on fails any of these, drop it. Fewer, better extras sell more than a long price list. For more ideas, see 30 farm events by season, with real ticket prices.

Step 7: Ticketing Fees and the New All-In Price Rules

The ticket price is not what you keep. Platforms and card companies take a share first, and on a cheap ticket that share is big.

Here is what one ticket costs in fees with common US tools. These are published rates, checked in November 2026.

Our calculation from published US rates for a single-ticket order. The Wix figure adds an assumed 2.9% + 30c card fee to its 2.5% service fee.

• Eventbrite charges a service fee of 3.7% plus $1.79 per paid ticket, plus 2.9% payment processing. On a $10 ticket, that is about $2.45, or a quarter of the ticket.

• Wix Events charges a 2.5% ticket service fee, on top of your payment provider's fee. You choose whether the buyer or your business pays it.

• Stripe charges 2.9% plus 30 cents for a US card, and its Payment Links cost nothing extra.

• Square's free plan charges 3.3% plus 30 cents online and 2.6% plus 15 cents for in-person card payments.

• Ticket Tailor charges a flat fee per ticket rather than a percentage: £0.60 on pay-as-you-go, or from £0.22 with pre-paid credits (plus VAT), and card fees are separate. It also offers a 50% fee discount for events selling very low-priced tickets.

Sell 300 tickets at $10 and the fee gap gets real. On Eventbrite's published rates, the farm gives up about $735. With a Stripe payment link, it is about $177. That is our calculation, before tax.

Free tickets cost you too. On its 2026 Santa group visits, Willows Activity Farm adds a £0.75 booking fee to each free ticket, such as the free adult places. Even a free place has a handling cost.

"Who pays the fee?" is the wrong question

Eventbrite's fees are paid by buyers by default. Wix lets you choose. Either way, the family's total goes up, and they judge you by the total.

So decide on the price you want to keep, add your fees, and round to a clean all-in number. Underwood's ticket page says no extra online fees are added at checkout. Brooks Farms shows C$26.49 as the price, then explains that it is C$24.99 plus a C$1.50 fee. Both are clear before the family pays.

The new all-in price rules

Governments in all three of your biggest markets have moved against hidden fees. This is general information, not legal advice.

• United States. The Federal Trade Commission's Rule on Unfair or Deceptive Fees took effect on May 12, 2025. For live-event tickets and short-term lodging, the total price, including mandatory fees, must be shown up front. Taxes can be shown later but must be disclosed before payment. The FTC also warns against vague fee names such as "convenience fees".

• United Kingdom. Since 6 April 2025, the government says mandatory fees, such as admin or ticket booking fees, "must now be included in the headline price".

• Canada. Competition Act changes from June 23, 2022 treat "drip pricing" as deceptive. You cannot advertise a price that leaves out mandatory fixed charges, apart from government charges such as sales tax. In May 2025, the Competition Bureau took Canada's Wonderland theme park to the Competition Tribunal. It alleges the park's online prices left out a processing fee of $6.99 or more. These are allegations and have not been proven.

Reality Check: Questions to ask your lawyer or advisor

1. Does my farm event count as a "live event", or my cabin as "short-term lodging", under the FTC rule?

2. Must my advertised price include booking fees, card fees and parking?

3. Does my state or province have its own all-in pricing law?

4. Do my refund and weather terms match what my ticket page promises?

5. Does my insurance cover every activity in my top package?

For the tax side of ticket sales, see agritourism and taxes: questions to ask your accountant. For a simple booking page, see simple website setup for agritourism farms.

How to Raise Your Prices Without Losing Visitors

Many farmers are scared of one thing above all: "If I raise my price, people will stop coming."

The evidence says small, fair rises rarely hurt. In 2022, Sugar Ridge Family Farm in Walton, Kentucky, raised admission from $8 to $10. It was the farm's first increase in five years. Manager Jamie Klosterman told Spectrum News: "This year's been record numbers for us."

Fuel costs are another reason to review your prices. Here is how one corn maze raised its tickets $3 during the 2026 diesel shortage, and how to reprice your own farm.

Five rules for a price rise

1. Raise by a round, modest step. $1 to $3 on admission, not $10.

2. Add something visible. A new attraction, a free cup of cider, a better photo spot.

3. Explain it in one honest sentence. People forgive a fair rise. They don't forgive feeling tricked.

4. Keep a cheaper door open. A weekday price, a pre-sale or a season pass keeps budget families coming.

5. Review every season. Penn State Extension's advice is simple: "You should not be afraid to adjust prices."

Field-Tested Play: The quiet test

Raise the price of one product only, such as your weekday tour, by about 10% for one month. Count bookings and complaints. If neither moves, you have just found money you were leaving on the table.

Seasonal growers face their own version of this. Here is what real farms charge for choose-and-cut Christmas trees.

What My Durian Farm Taught Me About Pricing

On my own farm, Bloopy Durians in Bentong, Malaysia, the durian seasons last only about four to five months a year. When your selling window is that short, every price decision counts.

Two things shaped how I sell.

First, many companies send their staff and management to the farm. A company booking for its people rarely wants a long menu of choices. One clear group package is easier for them to say yes to, which is why simple packages matter.

Second, I keep a WhatsApp list of loyal customers who buy whenever durians are available. That works like a kind of pre-sale, the same idea as Underwood's early-bird tickets: the demand is there before the busiest days.

We welcome visitors from all over the world, and our farm has been featured in Bloomberg News and Asahi Shimbun. But the lesson that paid most was not about fame. It was about making the next purchase easy.

Illustrative photo, not a farm named in this article. Photo: E on Unsplash.

Your 7-Day Pricing Plan

Day 1: List every cost for one activity. Split them into fixed and variable.

Day 2: Work out your break-even number at your current price, and at $5 more.

Day 3: Look up what three family attractions within an hour charge: a farm park, a zoo and a trampoline park. That is your benchmark.

Day 4: Choose your model: all-in, free entry and pay inside, or hybrid.

Day 5: Write three packages, Good, Better and Best, with plain names.

Day 6: Set a price calendar: quiet days, normal days and peak days. Open an early-bird window.

Day 7: Check your ticket page. Is the all-in price clear before payment? What do fees take from each ticket?

Frequently Asked Questions

How much should I charge for farm admission?

Start from your break-even number, then compare yourself with a family day out nearby. In 2026, the big US family farms in this guide charged about $15 to $38 for a fall day, and Odds Farm Park in England charged £12.95 to £20.95. A 2026 survey found most farm markets that charge admission ask $5 to $10, so a full family day priced there may be too cheap.

Should I charge admission or let people in free?

Charge admission if your activities are the main reason people come. Let people in free if your shop, bakery or pick-your-own fields earn most of the money. Many farms mix the two: a base ticket, with rides, food and rentals sold separately.

How much should a farm tour or class cost?

Price it from your costs and the time it takes, then from what makes it special. Tanaka Farms in California charges $20 to $24 for a strawberry picking wagon tour with a basket to take home. River Cottage in England charges from £125 for a craft session to £245 for a one-day cookery course. See how long your farm tour should be and how to host farming skills workshops.

Should I charge more on weekends?

Usually, yes. Weekends are when most families can come, and higher peak prices help spread the crowds. Underwood charges $16 on weekdays and $34 to $38 on peak weekends. Publish the calendar early so nobody feels caught out.

Who should pay the ticketing fees, me or my visitors?

Your visitors pay in the end either way, because fees push up the total. Choose a low-fee tool, build the fee into a clean all-in price, and show that price before payment. New rules in the US, UK and Canada push sellers to show mandatory fees up front.

How often should I raise my prices?

Review prices after every season. Raise in small, round steps when your costs rise or your days sell out. Sugar Ridge Family Farm raised admission from $8 to $10, its first rise in five years, and reported record numbers.

Is a season pass worth offering?

Often, yes, if you have repeat-friendly activities and families live nearby. Ferguson's includes unlimited fall return visits in an $18 ticket, and more than 20% of visitors come back several times. Each return visit is another chance to sell food and produce.

Ready to Put a Price on Your Farm?

If you want the step-by-step version with worked money maths, my ebook How Small Farms Can Make Their First $1,000 From Visitors walks you through five paths to your first $1,000, a four-step pricing method, real farm prices, and a word-for-word script for when someone asks for a discount.

Get the First $1,000 From Visitors Guide

Not sure your farm is ready for paying visitors yet? The free Farm Readiness Quiz shows which parts of your farm are ready and which to fix first.

Take the Farm Readiness Quiz

And if you are still deciding what to sell, my free ebook 150 Ways to Unlock Hidden Wealth From Your Farm gives you 150 ideas for turning your land, skills and buildings into new income, so you can pick the ones worth pricing.

Get the Free 150 Ways Ebook

P.S. Remember Underwood's $16 Monday and $38 Saturday? Same maze, same pumpkins, one price calendar. You don't need a festival in its 29th year to start. Pick your busiest day this season, price it a little higher, and price your quietest day a little lower. Then watch where the families go.

Stephen Loke of AgritourismSuccess.com, whose farm is featured in Bloomberg News and Asahi Shimbun. This article is general information, not legal, tax or insurance advice.

Sources

• Underwood Family Farms, Fall Harvest Festival 2026 (prices and inclusions), checked 8 Nov 2026

• Cox Farms, Fall Festival tickets 2026, checked 8 Nov 2026

• Penn State Extension, "Pricing Agritourism Events and Experiences" (Cornelisse and Schmidt, updated 28 Aug 2024)

• Fruit Growers News, "Farm Market Pricing Report 2026" (Great American Media Services survey, May/June 2026)

• Northeast Regional Center for Rural Development, 2024 National Agritourism Producer Survey, Data Brief 2025-1 (corrected 3 Jun 2025)

• Craven Farm, Pumpkin Patch/Fall Festival 2025 wristband page on Ticket Tailor; ParentMap, Craven Farm Fall Festival listing, 2026

• Business Wire, Ferguson's Family of Farms 2026 fall season release (6 Aug 2026)

• Tanaka Farms, U-Pick farm tours page, checked 8 Nov 2026

• Vala's Pumpkin Patch, campfires, party barns and pavilions page, checked 8 Nov 2026

• Brooks Farms, Fall FUN Festival tickets on TicketSpice (fall 2026)

• Odds Farm Park, admission prices page, checked 8 Nov 2026

• SoGlos, "Cotswold Farm Park launches new 'return for free' ticket for summer holidays" (4 Jul 2025)

• Cotswold Farm Park, local pricing page, checked 8 Nov 2026

• Amelia Trust Farm, Alpaca Walking on Ticket Tailor, checked 8 Nov 2026

• Willows Activity Farm, group visit tickets 2026 (DigiTickets), checked 8 Nov 2026

• River Cottage, course listings, checked 8 Nov 2026

• Chudleigh's, admissions FAQ, checked 8 Nov 2026

• Spectrum News 1, "Trends at the pumpkin patch" (16 Oct 2022)

• Iyengar and Lepper, "When Choice Is Demotivating," Journal of Personality and Social Psychology 79(6), 2000

• Scheibehenne, Greifeneder and Todd, "Can There Ever Be Too Many Options?," Journal of Consumer Research 37(3), 2010

• Eventbrite, organizer pricing (US), checked 8 Nov 2026

• Wix Help Center, "Wix Events: About Wix Ticket Service Fees," checked 8 Nov 2026

• Stripe, pricing (US), checked 8 Nov 2026

• Square, pricing (US), checked 8 Nov 2026

• Ticket Tailor, pricing, checked 8 Nov 2026

• US Federal Trade Commission, "Rule on Unfair or Deceptive Fees: Frequently Asked Questions"

• UK Department for Business and Trade, "Fake reviews and sneaky hidden fees banned once and for all" (6 Apr 2025)

• Competition Bureau Canada, "Competition Bureau sues Canada's Wonderland for allegedly advertising misleading prices online" (5 May 2025)