Agritourism Examples in the UK: 30 Real Farms, What They Offer and What They Charge
The bank gave Roger Nicholson some blunt advice. Sell up, and get a different job while you still have equity in the business.
His farm at Cawthorne, near Barnsley, was making a profit of around £700 a year at best. So he went to another bank with a different plan. On Good Friday 1989, Cannon Hall Farm opened to paying visitors. Today it employs over 270 local people.
Can a UK farm still earn real money from visitors? Yes. Below are 30 real agritourism examples in the UK, from Cornwall to the Cairngorms, with what each farm offers and exactly what it charges.
I checked every price on the farms' own websites on 6 November 2026. Prices change, so treat them as a snapshot. Where a page shows no year, or a price I could not confirm, I say so.
This is the UK sister of our worldwide post, Agritourism Examples: 40 Real Farms, What They Offer and What They Charge. That one ranges across the world. This one stays in England, Scotland, Wales and Northern Ireland, prices everything in pounds, and ends with the UK rules to check before you copy any of it.
Why now? The Nix Pocketbook 2026 forecasts that the average combinable-crop farm will make a loss in 2026 once full costs are counted. That is a forecast, not a certainty. But it is why so many families are looking hard at the gate, the barn and the field by the road. To see what the survivors did differently, read how farms outlasted a record year of UK closures.
Short answer: Across the seven farm parks here with a fixed adult price, a standard adult ticket runs from £7.00 (The Ark Open Farm) to £19.50 (Bocketts Farm Park). Most guided tours and tastings cost £13.00 to £47.00 per person, and the dearest tour is £135 (Knepp's Nightingale Safari, with late dinner and wine). Knepp's Rewilding Workshop for landowners is £195. A shepherd's hut starts at £95 a night (2-night minimum), and a high-season Saturday barn wedding is £5,750 (2027 and 2028 prices). The takeaway: almost every farm here sells a named experience at a clear price, mostly booked ahead, with small add-ons on top. You can copy that on a farm of any size. |
UK agritourism examples at a glance: all 30 farms and their prices
Here is the whole list on one screen. The dates and small print for each farm follow below.
Farm | Where | What visitors do | Headline price |
|---|---|---|---|
No. 1 Cannon Hall Farm | Cawthorne, South Yorkshire | Farm park, animal races, shop, restaurant | From £5 per person, by arrival time |
No. 2 Bocketts Farm Park | Fetcham, Surrey | Animal feeding, pig racing, play | Adult £19.50 standard, £16.50 off-peak |
No. 3 Whitehouse Farm Centre | Morpeth, Northumberland | Animal feeding, tractor rides, soft play | Adult £16.95 online, £17.95 walk-in (2026) |
No. 4 Lakeland Maze Farm Park | Sedgwick, near Kendal, Cumbria | Maize maze, animals, pumpkins | Adult £12.58 online, £14.00 door (2026 high season) |
No. 5 Foel Farm Park | Brynsiencyn, Anglesey | Tractor rides, animals, chocolate shop | Adult £13.00, 2 adults + 2 children £46.40 |
No. 6 Hesketh Farm Park | Near Bolton Abbey, Yorkshire Dales | Animals on a working farm | £8.50 adults and children |
No. 7 Briarlands Farm | Stirling | Animals, zip line, go-karts | Adult £8.00, child £12.00 walk-in |
No. 8 The Ark Open Farm | Newtownards, County Down | Open farm, seasonal events | £7.00 adult or child, family of 4 £28.00 |
No. 9 Lathcoats Farm | Galleywood, Essex | Pick-your-own fruit, veg, flowers | Strawberries £8.45/kg |
No. 10 Craigie's Farm | South Queensferry, Edinburgh | Pick-your-own, farm shop, cafe | Strawberries £8.25/kg |
No. 11 Spilmans | Sessay, near Thirsk, North Yorkshire | Pick-your-own, pumpkin festival | Pumpkins from £2.50 (2026) |
No. 12 Uncle Henry's | Near Gainsborough, North Lincolnshire | Farm shop, butchery, cafe, maize maze | Maze adult £8.95, child £10.95 |
No. 13 Cotswold Lavender | Snowshill, Cotswolds | Lavender field walks, distillery, shop | Adult £7.75 peak, £5.75 off-peak (2026) |
No. 14 Catsfield Christmas Tree Farm | Near Battle, East Sussex | Choose and reserve a real tree | Nordmann Fir £55.00 to £125.00 (2026) |
No. 15 Streamvale Open Farm | Belfast, Northern Ireland | Open dairy farm, Christmas experience | Christmas child £29.50, adult £21 (2026) |
No. 16 Kitchen Coos & Ewes | Galloway, Scotland | Highland cow tours, sheepdog demo | Hands-on Coo Tour £46 per person |
No. 17 Cairngorm Reindeer Centre | Glenmore, Cairngorms | Hill trip to hand-feed reindeer | Adult £29.40 |
No. 18 Pembrokeshire Alpaca Trekking | Manorbier, Pembrokeshire | Guided alpaca treks | £25 for 1 person with 1 alpaca |
No. 19 Denbies Wine Estate | Dorking, Surrey | Tastings, vineyard train, hotel | Train tour £13.00, tasting £16.95 |
No. 20 Llanerch Vineyard | Hensol, Vale of Glamorgan | Tasting tour, hotel, restaurant | Tasting experience £25 per person |
No. 21 Camel Valley | Nanstallon, Bodmin, Cornwall | Vineyard tours and tastings | Grand Tour & Tasting £30.00 |
No. 22 Thatchers Cider, Myrtle Farm | Sandford, Somerset | Cider mill tour with tasting | £20.00 per person |
No. 23 Roskilly's | St Keverne, Cornwall | Ice cream, restaurant, campsite | Camping from £16 |
No. 24 Riverford Field Kitchen | Devon | Farm restaurant and farm walks | Lunch £36 per person |
No. 25 Knepp Estate | Near Horsham, West Sussex | Rewilding safaris, glamping, camping | Most safaris £75 |
No. 26 Crown Cottage Farm | Near Skipton, North Yorkshire | Shepherd's hut stay | £95 per night, 2-night minimum |
No. 27 Barleylands | Billericay, Essex | School visits, farm park | Guided school visit £14.50 per child (ex VAT) |
No. 28 Bluebell Dairy | Derbyshire | Dairy farm school and group visits | £10 per child, ice cream included |
No. 29 Jimmy's Farm & Wildlife Park | Near Ipswich, Suffolk | Farm and wildlife park, groups | Group day pass £18 per person |
No. 30 Furtho Manor Farm | Near Milton Keynes | Barn weddings | High-season Saturday £5,750 (2027 and 2028) |
Planning a day out rather than a business? Our ranking of the 50 best farms to visit in the UK lists the places worth the drive. This article is for the farmer on the other side of the gate.
Farm parks and open farms: the gate-ticket model
A farm park sells a day ticket, then feed bags, tractor rides, food and a reason to come back. Here are eight UK farm park admission prices.
No. 1. Cannon Hall Farm, Cawthorne, near Barnsley, South Yorkshire
What they offer: farmer talks, sheep and ferret racing, meerkat feeding, tractor rides, a reptile house, soft play and Woolly Jumpers bouncing pillows (new for 2026). Add a lambing festival, a pumpkin patch, a farm shop and the White Bull restaurant.
What they charge: admission starts from £5 per person, and the price depends on your arrival time. All tickets are booked online. The site banner also shows a from-price of £7.95. The 2026 Spring Saver (23 February to 27 March, now ended) was £8.95 per person on weekdays and £12.95 at weekends.
The story: Charlie Nicholson bought the 126-acre farm at auction for £7,100 after the council compulsorily bought the family's old farm. Since opening, it has added a £1.5 million farmyard.
What you can copy: price by arrival time and sell every ticket online, so you know your numbers before the gate opens.
No. 2. Bocketts Farm Park, Fetcham, Leatherhead, Surrey
What they offer: animal feeding, pig racing, tractor rides, indoor and outdoor play, school visits and a Christmas event (20 November to 24 December 2026).
What they charge (no year shown on the page): adults £19.50 standard, £16.50 off-peak, £10.00 winter weekday. Children (3 to 17) £21.50, £17.50 and £10.00. There is a £1 online booking fee. A 5 Visit Pass is £78.00 for an adult and £86.00 for a child, and an After School Rate of £7.50 runs from 2:30pm in term time.
The story: Jane and James Gowing arrived in 1990, when the farmhouse and barns were derelict. The farm opened to the public on 22 May 1992, and twin daughters Hannah and Becky now run the farm park.
What you can copy: three seasonal price tiers, plus a cheap after-school rate that fills the quietest hours.
No. 3. Whitehouse Farm Centre, Morpeth, Northumberland
What they offer: animal feeding, tractor rides, Farmer's Den soft play, school visits and seasonal events, plus a Changing Places toilet and three sensory rooms. It calls itself "one of the North East's most loved visitor Farm Parks".
What they charge (2026, online first, walk-in second): adults £16.95 / £17.95. Children (2 to 16) and seniors £15.95 / £16.95. Family of 4 £59.95 / £62.95, family of 5 £71.95 / £74.95. Animal food is £1 a bag. It is closed for winter except pre-booked Santa visits, and reopens on 11 February 2027.
What you can copy: make accessibility part of your offer, and say so clearly on your website, as Whitehouse does.
No. 4. Lakeland Maze Farm Park, Sedgwick, near Kendal, Cumbria
What they offer: a maize maze from mid-July, all-weather mazes, llamas and alpacas, afternoon tractor rides, pumpkin picking from October, soft play and a cafe. Owners Graham and Jane opened their working family farm to the public in 2005.
What they charge (2026, online first, door second): high season (16 July to 1 September), adults and children £12.58 / £14.00, seniors £8.71 / £10.50. Low season (28 March to 24 June), adults £12.16 / £13.50. A season pass is £54.96, online only. The 2026 season ended on 1 November.
What you can copy: one price for adults and children, and a clear saving for booking online.
No. 5. Foel Farm Park, Brynsiencyn, Anglesey
What they offer: tractor and trailer rides (included), meeting and feeding animals, farm walks, a jumping pillow, a cafe, and Siocled Môn, a handmade chocolate shop stocked from the farm's own chocolate workshop.
What they charge (door prices, rides included; the page doesn't state the year): adults £13.00, seniors and students £12.00, children (2 to 15) £11.20. Two adults and two children £46.40. Season tickets £50.00 for an adult, £185.00 for 2 adults + 2 children. Feed is 80p a bag, or 2 for £1.50. The 2026 season ran from 14 February to 1 November.
What you can copy: make something on the farm that every visitor can buy and take home.
No. 6. Hesketh Farm Park, near Bolton Abbey, Skipton, North Yorkshire
What they offer: feeding and stroking animals on a working farm with over 1,000 cattle, sheep and pigs, seasonal events (Spring Lambs, Easter, Newborns, Halloween), a straw maze, a giant sandpit and a cafe with home baking. Chris and Sue are the fourth generation to farm here, inside the Yorkshire Dales National Park.
What they charge (homepage): adults £8.50, children £8.50, under-2s £4.00, under-1s £1.00. It closes in the winter months.
Hesketh won an award in the large diversification category at the British Farming Awards 2023. For more winners like it, see the 2026 British Farming Awards diversification lessons.
What you can copy: one flat price for every age keeps the gate quick, and events named after the farming year sell themselves.
No. 7. Briarlands Farm, Stirling
What they offer: feeding sheep, goats, pigs, cows and chickens, guinea pig and rabbit handling, tractor rides, a zip line, jumping pillows, mazes, mini go-karts and a cafe. Its 2026 Bonfire Night sold out.
What they charge (walk-in first, online second at 10% off): adults £8.00 / £7.20. Children (2 to 16) £12.00 / £10.80. Family £38.00 / £34.20. Concessions £6.00 / £5.40. Extras: tractor rides £2 per person, feed £1 a bag, coin-operated mini diggers £1.
Children pay more than adults here, which makes sense when the zip line and go-karts are built for them.
What you can copy: price for who the day is really for, and let small coin-in-the-slot extras add up.
No. 8. The Ark Open Farm, Newtownards, County Down
What they offer: an open farm across 100 acres, with Easter, Halloween (Pumpkin Patch) and Christmas Experience events, and a season pass.
What they charge (standard non-event days): adults, children (3 to 17) and concessions all £7.00. Toddlers (1 to 2) £4.00. Family of 4 £28.00, of 5 £35.00, of 6 £42.00. Carers go free, and there is a £1 booking fee per booking. Event days are priced separately. It is closed for general entry until 28 December 2026 while its Christmas Experience runs.
What you can copy: keep your everyday price dead simple, and price your big events on their own.
Farm | Adult | Child | Family or pass | Booking ahead |
|---|---|---|---|---|
Bocketts Farm Park | £19.50 standard, £16.50 off-peak | £21.50 standard | 5 Visit Pass, adult £78.00 | £1 online booking fee |
Whitehouse Farm Centre | £17.95 walk-in, £16.95 online | £16.95 walk-in | Family of 4 £62.95 walk-in | £1 cheaper online |
Lakeland Maze Farm Park | £14.00 door, £12.58 online | Same as adult | Season pass £54.96 | Cheaper online |
Foel Farm Park | £13.00 | £11.20 | 2 adults + 2 children £46.40 | Door prices |
Hesketh Farm Park | £8.50 | £8.50 | Not listed | Not listed |
Briarlands Farm | £8.00 walk-in, £7.20 online | £12.00 walk-in | Family £38.00 walk-in | 10% off online |
The Ark Open Farm | £7.00 | £7.00 | Family of 4 £28.00 | £1 booking fee |
Field-Tested Play: build a price ladder, not a single price. Bocketts runs standard, off-peak and winter weekday prices, plus a £7.50 after-school rate. Briarlands takes 10% off online. Write your own four prices this week: peak, off-peak, quiet-time and online. Then add one cheap extra, like a £1 bag of feed, that every child will ask for. |
Reality Check: not all of these are small farms. Cannon Hall employs over 270 people. The family behind Barleylands (No. 27) farms 12,800 acres, and Knepp (No. 25) is a 3,500-acre estate. Copy their pricing and their small touches, not their scale. A small farm can start with one tour, one hut or one pick-your-own field. |
Pick-your-own, flowers and seasonal crops
These farms sell the crop and the outing together. The money comes in short seasons, so each one has a way to lock in spending before or on arrival.
No. 9. Lathcoats Farm, Galleywood, near Chelmsford, Essex
What they offer: a third-generation family fruit farm with summer pick-your-own fruit and veg, apple picking in September and October, pumpkins, sunflowers, cut flowers, an Apple Day (17 October 2026) and Christmas trees.
What they charge (summer PYO returns late May 2027): strawberries £8.45/kg, raspberries £11.45/kg, cherries £12.45/kg, runner beans £8.50/kg. Sunflowers £1.60 a head, cut flowers £6.50 a bunch. Pumpkins from £1.75, and Christmas trees from £20 (rental). After 3pm, entry drops to £1.50 per person; the full entry price isn't shown on that page.
What you can copy: a late-afternoon entry price turns your quiet last hours into extra pickers.
No. 10. Craigie's Farm, Deli & Cafe, South Queensferry, Edinburgh
What they offer: pick-your-own from June to October, a farm shop with deli and butcher counter, a cafe, a Scottish Tulip Festival, a Pumpkin Festival, Christmas events and a playbarn. John and Kirsteen Sinclair founded it in 1966, and it was named Pick Your Own of the Year 2026 at the FRA Awards.
What they charge (PYO per kg): strawberries £8.25 (ready-picked £7.75), raspberries £9.75 (ready-picked £9.25), blueberries £13.75, apples £3.50. There is also a farm entry fee, but the page gives no amount; walk-in tickets cost more than online. Christmas lunch is £25.95 per person for 2 courses or £29.95 for 3, with a £10 per person deposit.
What you can copy: price the picking as part of the product. Here, picking your own costs a little more per kilo than ready-picked.
No. 11. Spilmans (Church Farm), Sessay, near Thirsk, North Yorkshire
What they offer: pick-your-own soft fruit, a farm shop and cafe, and a pumpkin festival (September to October 2026) with Pumpkin Nights and a fireworks festival. The page credits an EU rural development-funded diversification project with improving its PYO and farm shop facilities.
What they charge (2026 festival, now ended): pumpkins start at £2.50. Every visitor gets a £5 credit voucher on arrival, for pumpkins only. Activities cost £2 each on the day, or £6 for 4 in advance.
Pumpkin seasons can go wrong fast. Here is how smart patches still filled their car parks in the 2026 pumpkin shortage.
What you can copy: put a spend-only credit voucher inside the ticket, so every visitor leaves with something from your field.
No. 12. Uncle Henry's, Grayingham Grange Farm, near Gainsborough, North Lincolnshire
What they offer: an award-winning farm shop, butchery and cafe, a summer maize maze (three mazes on 5 acres), a Halloween event, padel and a dog walking field.
What they charge (the farm's ticket portal, no year shown): maze entry £10.95 for a child (£9.95 in advance) and £8.95 for an adult (£7.95 in advance). Annual passes: child £45, adult £35, family of four £150.
The story: Steve and Meryl Ward took on the land in 1991. In 2006 they turned derelict 19th-century limestone farm buildings into the shop, butchery and cafe. It is still an arable and pig farm.
What you can copy: let a seasonal attraction walk people past your shop till, then sell an annual pass to bring them back.
No. 13. Cotswold Lavender, Snowshill, Cotswolds
What they offer: walks through lavender fields and wildflower meadows (summer only), a distillery, a woodland trail, a shop, photography passes, and an online shop that exports to the USA and Germany.
What they charge (2026 season): adults £7.75 at peak flowering (27 June to 22 July) and £5.75 off-peak (23 July to 5 August). Children (5 to 15) £3.50 / £3.00. Adult season ticket £19.40. Photography workshops £29 per person, and a professional photographer pass £52.50 a day (a 2025 listing).
The story: after about 60 years of farming, the family hand-planted a few hundred lavender plants in 1999. Today there are about 45 acres and roughly 250,000 plants, and the farm still grows wheat and barley.
What you can copy: charge more at peak bloom, and charge the photographers who come anyway.
No. 14. Catsfield Christmas Tree Farm, near Battle, East Sussex
What they offer: a choose-and-reserve window in the plantation (13 to 22 November 2026), a "Christmas Edit" shop from 10 November, daily opening from 13 November to 24 December 2026, and free parking. The farm says it replants every tree it harvests.
What they charge (2026, ranges only): Nordmann Fir, 4ft to 9ft, £55.00 to £125.00. Finest-grade Norway Spruce £44.00 to £103.00.
Are your own tree prices behind the times? Our choose-and-cut Christmas tree prices guide compares real UK, US and Canadian farms.
What you can copy: a reserve-your-tree window books December sales in November.
No. 15. Streamvale Open Farm, Belfast, Northern Ireland
What they offer: it bills itself as "Northern Ireland's Only Open Dairy Farm". There is a Magical Christmas Experience with a tractor ride, deer feeding and Santa, plus Easter, a Halloween Pumpkin Patch, an adult scare night (SCREAMVALE) and its own free-range milk.
What they charge (Christmas 2026, 27 November to 24 December): child (3 to 17) £29.50, adult £21, senior £18, toddler £18. Tours of about 1.75 hours leave every 20 minutes, with only 30 tickets per tour. Normal admission reopens on 13 March 2027; standard day prices were not shown, so I quote only Christmas.
What you can copy: sell a capped, timed tour, so every slot has a fixed number of tickets.
Field-Tested Play: get the money in before the crop is in the bag. Spilmans builds a £5 pumpkin voucher into every visit. Catsfield runs a reserve-your-tree window in November. Craigie's and Streamvale sell timed slots ahead. Pick one for your next season: a credit voucher inside the ticket, a reserve-ahead week, or timed slots. |
Reality Check: seasonal money is short money. Cotswold Lavender's 2026 season ran from 11 June to 5 August. And people matter as much as plants: Briarlands' strawberry picking ran for 25 years, then stopped because Farmer Robin retired. Plan your cash flow for the closed months, and plan who runs it when you can't. |
Animal experiences you book by the head
These farms sell an hour or two with one kind of animal, booked ahead, priced per person. It is one of the best models for a smaller livestock farm.
No. 16. Kitchen Coos & Ewes, High Airyolland Farm, Galloway, Scotland
What they offer: Highland cow safari-trailer tours, grooming young Highland cows, a sheepdog demonstration, a walking tour with farmhouse baking, and a Christmas calf tour. Neale and Janet McQuistin run it, and say tourism is "quite new for us".
What they charge (homepage): Hands-on Coo Tour £46 per person, 1 hour 30 minutes, with tea and traybakes. Cream Tea Coo Tour £42, 2 hours 30 minutes. Walking Tour £28, 2 hours. Insta Coo Tour £24. Covenanters Coo & Ewes £18, 1 hour (new for 2026). Wee Coos at Christmas £15, 1 hour. Booking is required; walk-ins are not accepted.
What you can copy: one farm, six products. Turn the animals you already keep into a menu of tours at different prices and lengths.
No. 17. Cairngorm Reindeer Centre, Glenmore, Cairngorms, Scotland
This is a reindeer herding business, not a conventional farm, but it shows how far a livestock-herd experience can go.
What they offer: guided hill trips to the free-ranging herd, where visitors hand-feed the reindeer, plus paddock visits, a shop and gift vouchers.
What they charge (booking fee included): adults £29.40, students and seniors £26.25, children (3 to 16) £22.05. The trip takes about 1.5 to 2 hours, runs most days from February half term to the end of the Christmas holidays, and tickets are released 30 days in advance.
The story: the first reindeer were released in the Cairngorms on 12 April 1952 by Mikel Utsi and Dr Ethel Lindgren.
What you can copy: release tickets on a rolling 30-day window and sell gift vouchers, so people pay well before they arrive.
No. 18. Pembrokeshire Alpaca Trekking, Beavers Hill, Manorbier, Pembrokeshire
What they offer: guided treks of about a mile over farmland and woodland with coastal views, feeding the alpacas afterwards, and sales of their own wool and garments. It is open all year.
What they charge: £25 for 1 person with 1 alpaca (14 and over), or £40 for 2 people sharing 1 alpaca. The trek takes about 60 minutes; allow 90 to 120 minutes for the visit.
The story: Rob set it up in 2019 and now has more than 50 alpacas, on land that had about 30 years of cattle, sheep and potato farming before.
What you can copy: price per animal as well as per person, and sell the wool to the people who just walked the alpacas.
Field-Tested Play: if you keep animals people love, write a tour menu. Give each tour a name, a length, a price per person and what is included, as Kitchen Coos & Ewes does with tea, traybakes or a sheepdog demo. Then insist on booking ahead, so you never stand in the yard waiting for a car that never comes. |
Vineyards, cider and tastings
Drinks farms are masters of the price ladder. A cheap tour brings people in. A premium tasting, a pairing or a full-day workshop lifts the spend per head.
No. 19. Denbies Wine Estate, Dorking, Surrey
What they offer: indoor tastings, outdoor vineyard train tours, food and wine pairing, workshops and a Vineyard Hotel. It calls itself "England's Largest Single Estate Vineyard", and the family has owned it since 1986.
What they charge (per person): Outdoor Vineyard Train Tour (about 50 minutes) £13.00, Indoor Wine Tasting Experience £16.95, Secret Vineyard Tour (about 2 hours) £35.00, Food & Wine Pairing £47.00, One Day Wine Enthusiast Workshop £130.00. A Winter Warmer package is £32.95 for groups of 20+, midweek, November to February.
What you can copy: build a ladder from £13 to £130, and sell a group package for the quiet winter midweek.
No. 20. Llanerch Vineyard (Cariad wines), Hensol, Vale of Glamorgan
What they offer: a vineyard and tasting tour, hotel rooms, the Roots restaurant, afternoon tea, weddings and a woodland walk.
What they charge: the Llanerch Wine Tasting Experience is £25 per person, about 1 hour to 1 hour 30 minutes, with three Cariad wines. It runs all year.
The story: this was a working farm until 1970. The first vines were planted in 1986. Ryan and his family bought it in 2010, his father Gwyn Davies suggested weddings and events, and a 2019 extension added 26 bedrooms.
What you can copy: start with one product, then add the next one your visitors keep asking for: a meal, a bed, a wedding.
No. 21. Camel Valley, Nanstallon, Bodmin, Cornwall
What they offer: a daily guided vineyard and winery tour with a tasting flight, a Wednesday Grand Tour & Tasting with the winemaker, wine by the glass on the terrace, and a shop. It has produced wine since 1989.
What they charge: the 5pm Grand Tour & Tasting is £30.00 (Wednesdays, May to September, at least five wines). The 10:30am daily tour is up to £20, with under-18s at £5.00. Wine by the glass is £5.00.
What you can copy: run one premium weekly session with the person who makes it. People will pay more to meet the maker.
No. 22. Thatchers Cider, Myrtle Farm, Sandford, Somerset
What they offer: a guided tour of the working mill and packing hall with a tasting, a cider farm shop and the Railway Inn pub. Cider has been made on Myrtle Farm since 1904: "One Family. Four Generations."
What they charge: £20.00 per person. The tour lasts about 2 hours, runs Tuesday to Friday (no public Saturday tours from 2026) and is for ages 18+ only.
What you can copy: run tours on the days that suit your work, and finish every tour at the shop.
Field-Tested Play: add a top rung. Denbies runs from a £13.00 train tour to a £130.00 workshop, and Camel Valley adds a £30.00 Grand Tour with the winemaker. Whatever you grow, offer one longer, smaller, dearer session with you in the room: a tasting, a masterclass, a walk with the farmer. |
Farm food, camping and stays
Food and beds keep visitors on your farm for longer. These four farms show four routes, from one shepherd's hut to a 3,500-acre rewilding estate.
No. 23. Roskilly's, St Keverne, Lizard Peninsula, Cornwall
What they offer: ice cream made from its own Jersey cows' milk, the Croust House restaurant, walks on the working organic dairy farm and a campsite.
What they charge: camping is listed from £16 (the page doesn't say per pitch or per night). I could not verify ice cream prices, so they are left out.
The story: Joe and Rachel Roskilly began making ice cream in 1987, when farming struggles and the introduction of milk quotas pushed them to diversify. Fudge and jams followed in 1990, the restaurant in 1994 and the campsite in 2022.
What you can copy: when a milk quota caps your sales, sell the milk in a cone, then add one new product every few years.
No. 24. Riverford Field Kitchen, Riverford organic farm, Devon
What they offer: a farm restaurant serving the farm's organic veg, with walks around the garden and the farm before the meal. Its motto: "Leading the veg revolution since 1986".
What they charge (per person): lunch £36, supper £39 (both Wednesday to Saturday), Sunday lunch £36, Saturday brunch £24. Children aged 4 to 11 pay half price.
What you can copy: a walk through the field before the meal turns dinner into an experience worth a set price per head.
No. 25. Knepp Estate (Knepp Wildland Safaris), near Horsham, West Sussex
What they offer: wildlife safaris (white stork, beaver, wild horses, nightingale), garden tours, workshops, glamping, camping and cabins.
What they charge (no year shown): most safaris £75, the Landcruiser Safari £115, and the Nightingale Safari £135 with late dinner and wine. A Rewilding Workshop is £195, for holdings of about 150 acres or less. Glamping for 2 nights midweek, low/peak: huts £345 / £385, the Peregrine Treehouse £655 / £725 (the page doesn't say per unit or per person). Camping is £22 per person per night in low season, £26 in high season.
The story: Charlie Burrell took over the 3,500-acre dairy and arable estate in 1983. It was carrying heavy debt, and the estate says it was "impossible to compete with larger, industrialised farms on better soils". In February 2000 the dairy herds and machinery were sold to clear the debts, and rewilding began.
What you can copy: sell what you have learned. Knepp's £195 workshop is aimed at other landowners.
No. 26. Crown Cottage Farm, near Skipton, Yorkshire Dales, North Yorkshire
What they offer: a shepherd's hut with a wood burner and BBQ, beside a croft with alpacas and pygmy goats, with new-born lambs nearby in spring.
What they charge: £95 per night, with a 2-night minimum (3 nights over Christmas and New Year). Bedding, towels and logs are included.
This is the small-farm example on the list: one unit, one clear nightly price.
What you can copy: one hut, a minimum stay and the extras included is a farm stay you can run alongside the day job.
Field-Tested Play: set a minimum stay before you take your first booking. Crown Cottage Farm asks for 2 nights, and 3 over Christmas and New Year. Knepp sells glamping in 2-night midweek and 3-night weekend blocks. A minimum stay cuts your changeovers and cleaning. Include the small things, like logs and towels, so the price feels generous. |
Schools, groups and weddings
These bookings come in bulk: a coach, a class, a wedding party.
No. 27. Barleylands, Billericay, Essex
What they offer: a farm park with tractor rides, animal barns and a reptile house, guided school curriculum days (such as Cow to Cone), a craft village, a campsite and venue hire.
What they charge (school visits, ex VAT, appear to be for 2026/27): self-guided £11.50 per person (September to May) or £12.50 (June to July). Guided £14.50 per child (September to May) or £15.50 (June to July). One adult goes free per six paying children. There is a minimum charge of £320 / £345 for fewer than 22 children, and every paying child gets a free return child ticket.
The story: the Philpot family started in 1937 with 10 acres on Potton Island. Three generations later, they farm 12,800 acres across Essex and Suffolk.
What you can copy: set a minimum charge for small groups, and give every child a free return ticket that brings the family back.
No. 28. Bluebell Dairy, Derbyshire
What they offer: a third-generation family farm with a working dairy herd, Highland cows, alpacas, goats and sheep, an ice cream parlour, and farmer-guided school visits with cow-to-cone curriculum links.
What they charge (schools and groups): a Farmer Guided Group is £10 per child, including a guide, animal food and a scoop of ice cream. Adults go free at 1:5, and extra adults pay £5. Self-led groups of 20+ pay £7.50 per person. I could not verify general admission, so it is left out.
What you can copy: bundle your own product into the school price. The scoop of ice cream is what the children remember.
No. 29. Jimmy's Farm & Wildlife Park, near Ipswich, Suffolk
What they offer: rare-breed farm animals, a wildlife park, a farm shop, a restaurant, coach and group visits, and kids' parties. TV presenter Jimmy Doherty and his wife Michaela created it, and a TV documentary followed them turning a derelict farm into a thriving business.
What they charge (coach and group page): a day pass is £18 per person, minimum 10 people. Tea, coffee and cake is £7 per person, and a two-course lunch is £18 per person. I could not verify individual ticket prices.
What you can copy: sell coach groups a package with food, so you know the spend per head before the coach arrives.
No. 30. Furtho Manor Farm, near Milton Keynes, West Northamptonshire
What they offer: barn weddings, licensed ceremonies, B&B rooms, wedding-night camping, a lake with an island gazebo and a 15th-century dovecote.
What they charge (2027 and 2028): Saturday £5,750 in high season (May to September), £4,675 mid season, £3,300 low season (January to March and November). Tuesday full day £3,000, ceremony only £1,000. A small wedding (30 guests) is £1,500 for the full day, and an intimate ceremony (4 guests) £200. Barn hire, tables and chairs, lighting, 5 B&B rooms on a Saturday wedding night, and camping (May to September) are included.
What you can copy: price by day and season, and sell small and intimate options so quiet days still earn.
What the numbers say about farm diversification in the UK
Thirty examples inspire. Now the honest averages.
England. Defra's Farm Business Survey found that 72% of farm businesses in England had some diversified activity in 2024/25, up 10 percentage points since 2015/16. On farms that diversify, average diversification enterprise income was £31,100.
That average hides a wide spread. Of the farms that diversify, 26% got at least half of their Farm Business Income from diversification, and 12% got 100% or more. But 20% made a negative diversification income.
Across all farms in England, average Farm Business Income was £71,200, and diversified income rose 21% to £22,400. That figure is lower than £31,100 because it averages every farm, including those that don't diversify.
Letting out buildings is the biggest earner, with 50% uptake and £27,900 average enterprise income. If you have an empty barn, read how to rent out farm buildings to businesses. Tourist accommodation and catering averages £8,700. Sport and recreation averages £3,600, the lowest of all.
By region, Defra puts 2025 diversification output at £335 million in the East of England and £306 million in the South West, down to £94 million in the North East. All eight English regions add up to roughly £1.76 billion (my sum of Defra's figures, not a Defra total).
Scotland. The Scottish Government found that 60% of Scottish farms had at least one diversified activity in 2024-25, with average diversified revenue of about £13,000. The income gap between farms with and without diversification widened to £32,600, up from £20,300. For why waiting on support is risky, see our farm diversification in Scotland piece.
Wales and Northern Ireland. I could not verify current figures for either, so I have left them out rather than guess.
Visitors and prices. VisitEngland's attraction survey for 2024 found visits to farm attractions rose 11% on 2023. The average adult admission at paid farm attractions was £11.54, up 8%, against £12.21 for all paid attractions. Read those farm figures with care: they come from small samples of 24 and 17 farms, and the report itself warns of this.
Demand is real, too. LEAF Open Farm Sunday 2025 had about 270 host farms and an estimated 200,000 visitors.
Reality Check: English farms that run sport and recreation average just £3,600 a year from it, and those with tourist accommodation and catering average £8,700. That is far below the headline farms here, and one in five diversifying farms made a negative diversification income. Diversified income helps, but averages hide a wide spread. For the full picture, read how much an agritourism farm can really make. |
Pricing patterns across all 30 farms
Put the 30 farms side by side and the same habits keep showing up. You can borrow every one.
Pattern No. 1: Peak and off-peak. Bocketts, Cotswold Lavender, Lakeland Maze, Knepp and Furtho Manor Farm all charge more in their busiest weeks.
Pattern No. 2: A reward for booking ahead. Briarlands takes 10% off online, Whitehouse and Uncle Henry's take £1 off, and Spilmans sells 4 activities for £6 in advance against £2 each on the day. Bocketts and The Ark add a £1 booking fee instead.
Pattern No. 3: Family tickets and passes. The Ark charges £28.00 for a family of 4. Foel sells season tickets from £50.00, Lakeland a season pass at £54.96, and Uncle Henry's a family annual pass at £150.
Pattern No. 4: Small add-ons. Feed at 80p (Foel) or £1 a bag (Briarlands, Whitehouse), tractor rides at £2, wine by the glass at £5.00, tea and cake at £7.
Pattern No. 5: Quiet-time deals. Lathcoats drops entry to £1.50 after 3pm. Bocketts has a £7.50 after-school rate. Denbies sells a Winter Warmer midweek package, and Furtho a £3,000 Tuesday.
Pattern No. 6: Children don't always pay less. At Bocketts, Briarlands, Uncle Henry's maze and Streamvale's Christmas Experience, children pay more than adults. When the day is built for children, price it that way.
Pattern No. 7: Experiences earn more per head than gate tickets. At the seven farm parks here with a fixed adult price, a ticket costs £7.00 to £19.50 (Cannon Hall's timed tickets start from £5). Most per-person tours and tastings cost £13.00 to £47.00, the dearest safari is £135, and Knepp's workshop for landowners is £195.
Experience | Farm | Price | Length |
|---|---|---|---|
Outdoor Vineyard Train Tour | Denbies Wine Estate | £13.00 per person | About 50 minutes |
Wee Coos at Christmas Tour | Kitchen Coos & Ewes | £15 | 1 hour |
Cider tour with tasting | Thatchers Cider | £20.00 per person | About 2 hours |
Alpaca trek, 1 person with 1 alpaca | Pembrokeshire Alpaca Trekking | £25 | Trek about 60 minutes |
Wine Tasting Experience | Llanerch Vineyard | £25 per person | About 1 to 1.5 hours |
Hill trip, adult | Cairngorm Reindeer Centre | £29.40 | About 1.5 to 2 hours |
Grand Tour & Tasting | Camel Valley | £30.00 | Not stated |
Hands-on Coo Tour | Kitchen Coos & Ewes | £46 per person | 1 hour 30 minutes |
Food & Wine Pairing | Denbies Wine Estate | £47.00 per person | About 2 hours |
Most safaris | Knepp Estate | £75 | Not stated |
One Day Wine Enthusiast Workshop | Denbies Wine Estate | £130.00 per person | One day |
Nightingale Safari with late dinner and wine | Knepp Estate | £135 | Not stated |
For how farms in other countries price similar experiences, see 20 agritourism gems around the world.
Reality Check: treat these prices as a guide, not a rate card. Several pages show no year, including Bocketts, Foel, Knepp and Uncle Henry's ticket portal. Furtho Manor Farm's prices are for 2027 and 2028, and many farms are closed or between seasons right now. Before you set your own price, check two or three farms near you. |
UK rules to check before you copy any of this
This is not legal advice. It is a list of questions to take to your local planning authority (LPA), insurer and accountant, based on official sources as I found them on 6 November 2026. The rules differ between England, Wales, Scotland and Northern Ireland.
Questions for your local planning authority
Can I convert a farm building under Class R? (England) Since 21 May 2024, Class R lets agricultural buildings change to a flexible commercial use, up to 1,000 sq m in total per agricultural unit (up from 500). Uses include hotels, outdoor recreation and Class E commercial uses, such as a farm shop in a converted barn. Up to 150 sq m needs only a notification. Over 150 sq m needs prior approval covering transport, noise, contamination and flooding. Listed buildings and scheduled monuments are excluded.
Could a building become homes under Class Q? (England) Class Q now allows up to 10 homes and 1,000 sq m in total, each up to 150 sq m. It is not available in National Parks, National Landscapes, conservation areas, World Heritage Sites or the Broads, or for listed buildings, so ask your LPA first.
Can I run a pop-up campsite? (England) The "28-day rule" (Class B) excludes camping unless it is linked to a festival. The separate Class BC right allows a temporary campsite for up to 60 days a year with up to 50 pitches, moveable structures only, on-site toilets and waste disposal, and no caravans (motorhomes are allowed). You must tell the LPA in writing before opening each year, with a site plan and dates. It does not apply on SSSIs, scheduled monuments or listed building sites, and land in Flood Zones 2 or 3 needs prior approval first. Glamping pods may count as buildings, caravans or a use of land, so ask.
What about Wales? Welsh Class BA came into force on 1 June 2026. It allows 60 days a year generally, or 28 days in National Parks, National Landscapes and World Heritage Sites, for tents and motorhomes but not caravans. You must send prior notification to your LPA. Pembrokeshire Coast National Park Authority says that outside the national park this has applied since 1 September 2026. Flood Zones 2 and 3, protected wildlife sites, listed buildings, scheduled monuments and land within 100 m of a protected dwelling are excluded.
And Scotland or Northern Ireland? I could not verify official guidance on temporary campsites in either, so I won't quote a day limit. Ask your council before you put up a single tent.
Questions for your council
When must I register a food business? In England, Wales and Northern Ireland, gov.uk says you should register at least 28 days before you start trading. Registration is free, and gov.uk says it "can't be refused". In Scotland, ask your council.
Will my shop, cafe or holiday let pay business rates? Agricultural land and buildings are exempt, but uses such as farm shops, wedding venues and some holiday lets can be rateable, so ask your council how yours would be assessed. In England, no rates are due if the rateable value is £12,000 or less and it is the business's only property. Read how a farm shop or cafe could pay zero business rates.
Questions for your insurer
Do I need public liability insurance? HSE calls it "generally voluntary", so it is not required by law. But schools, councils and event organisers often ask to see it. Ask your insurer what your policy covers once paying visitors arrive.
Do I need employers' liability insurance? Almost certainly, if you have employees. HSE says cover must be at least £5 million, and the fine can be up to £2,500 for each day without it. There are narrow exemptions, for example some unincorporated family businesses where every employee is a close relative, so ask your insurer whether yours applies. (HSE's guide covers England, Scotland and Wales; Northern Ireland has its own rules.) See what agritourism insurance covers and what it costs.
What do I need for animal contact? HSE says: risk assess the visit, tell visitors about zoonotic risks, supervise contact, and keep eating areas apart from animal areas. Provide hand-wash stations with hot and cold running water, liquid soap and paper towels, because "Hand washing gels are not an acceptable substitute for washing facilities." Here is a petting zoo handwashing system you can copy.
Questions for your accountant
When must I register for VAT? When taxable turnover goes over £90,000 in 12 months. HMRC's manual says tent pitches are standard rated.
How does the inheritance tax change affect a diversified farm? From 6 April 2026, 100% agricultural and business property relief applies to the first £2.5 million of combined qualifying property, and 50% above that. Ask how adding a shop, stay or venue changes what counts as qualifying property on your farm.
How I use the same idea at Bloopy Durians in Malaysia
I am the founder of Bloopy Durians in Bentong, Malaysia, a durian farm that welcomes visitors from all over the world. Farm tours are our strength. A tour takes about 1.5 hours: guests plant a durian tree, ride in a four-wheel drive, see the durian trees and then taste durians at the farmhouse. Many companies send their staff and management to us. Guests who WhatsApp me join our WhatsApp list of loyal customers, who buy durians each season.
Kitchen Coos & Ewes and Camel Valley show the first half of that lesson: a tour sold at a clear price. Add a list of loyal customers, and it works anywhere.
What to do this week: 5 steps for a UK farmer
Step 1. Pick one product from this list. Match what you already have, whether a building, a herd, a crop or a view, to one example above.
Step 2. Price it from three real farms. Write your peak, off-peak, quiet-time and online prices, plus one add-on. Spell out what is included, as Bluebell Dairy does with its scoop of ice cream.
Step 3. Take your questions to the LPA and council. Use the questions above. If you will sell food, check when to register your food business (28 days before trading in England, Wales and Northern Ireland) and put the date in your diary.
Step 4. Call your insurer. Ask what your policy covers once paying visitors arrive. If animals are involved, price proper hand-wash stations now.
Step 5. Start your customer list on day one. Collect the phone number or email of every happy visitor. Then check honestly whether you are ready, using 21 signs your farm is ready for paying visitors.
Frequently asked questions about agritourism in the UK
How much do UK farm parks charge for entry?
Among the seven farm parks here with a fixed adult price, a standard adult ticket runs from £7.00 (The Ark Open Farm) to £19.50 (Bocketts Farm Park); Cannon Hall's timed tickets start from £5. VisitEngland's average adult admission at paid farm attractions was £11.54 in 2024, from a small sample of 17 farms.
Can I open a farm shop or cafe without full planning permission?
In England, converting an agricultural building to a farm shop may fall under Class R: up to 150 sq m needs a notification to your LPA, and more needs prior approval. Ask your LPA whether your plan fits, and register any food business at least 28 days before trading (England, Wales and Northern Ireland; ask your council in Scotland).
Do I need public liability insurance to have visitors on my farm?
HSE describes it as generally voluntary, so it is not required by law. Employers' liability is compulsory for most businesses with employees, with at least £5 million of cover (ask your insurer about narrow exemptions). Schools and event organisers often ask for public liability cover, so talk to your insurer before you open.
How much extra income do UK farms earn from tourism?
Defra's 2024/25 figures for England put average enterprise income, among farms that run each activity, at £8,700 for tourist accommodation and catering and £3,600 for sport and recreation. Diversifying farms averaged £31,100 across all their diversified activities. Averages hide a wide spread.
Can I run a campsite on my farm without planning permission?
In England, Class BC may allow a campsite for up to 60 days a year with up to 50 pitches, if you give your LPA written notice first and meet its conditions (it doesn't apply on SSSIs or listed sites, and flood zones need prior approval). Ask your LPA. Wales has its own Class BA from 1 June 2026. In Scotland and Northern Ireland, check with your council.
What is the cheapest way to start agritourism on a UK farm?
Start with something you already have and sell it by the head. Kitchen Coos & Ewes sells tours from £15 to £46 built around its own cows and sheep, and Pembrokeshire Alpaca Trekking charges £25 for one person with one alpaca. Check planning and insurance first.
When do I have to register for VAT?
When your taxable turnover goes over £90,000 in 12 months. Ask your accountant how VAT applies to your mix of sales.
Are these farm prices up to date?
Every price was checked on the farm's own website on 6 November 2026. Some pages show no year, so check the farm's site before you copy a figure.
Your next step
You have now seen 30 real UK farms, what they sell and what they charge. (For the worldwide version of this list, see Agritourism Examples: 40 Real Farms, What They Offer and What They Charge.) The question that matters is which of these would work on your farm.
That is what the free Farm Readiness Quiz is for. In a few minutes it shows which of your assets, buildings and land are ready for paying visitors, and where the gaps are. It is free, and it gives you a clear starting point instead of a guess.
Want more ideas than these 30? The free ebook 150 Ways to Unlock Hidden Wealth From Your Farm gives you 150 ways to earn from the land, buildings and equipment you already own. They are grouped by category, and each one shows its difficulty, how to set the price and its earning potential, so you can pick the ideas that suit your farm and skip the rest.
P.S. Remember Roger Nicholson? The bank told him to sell up. He found another bank instead, and on Good Friday 1989 he opened the gate to paying visitors. You don't need Cannon Hall's scale to start. You need one experience, one clear price and one list of people who want to come back.
Stephen Loke of AgritourismSuccess.com, whose farm is featured in Bloomberg News and Asahi Shimbun. Prices and rules were checked on 6 November 2026 from the farms' own websites and official sources and can change; this is general information, not legal, tax or financial advice.
Sources
All checked on 6 November 2026 unless stated.
Comments