New to Agritourism? Here’s Exactly How to Start Agritourism Without Feeling Overwhelmed
Updated: Sep 30
If you’re a farmer thinking about opening your gates to visitors, you might be feeling excited… but also a bit lost. What activity should you offer first? What if your farm is too simple? What if nobody comes?
Don’t worry — every successful agritourism farm in the world started exactly where you are now: with a dream and zero experience. The truth is, you don’t need a huge farm, fancy facilities, or a big budget. You just need a clear starting point.
Let’s walk through it step-by-step, the simple and stress-free way.
Also read: Why Agritourism Is Important
1. Start With What You Already Have
Most farmers think they need to build chalets, fancy cafés, or giant attractions before they can welcome visitors. Not true at all.
Start small. Start simple.
Ask yourself: “What is the most unique or interesting part of my farm that visitors would love to experience?”
For example:
A small durian orchard = durian tasting tour
A chicken coop = egg-collecting experience
A vegetable plot = DIY harvesting
A scenic hill = photography spot
A friendly dog or cow = animal interaction
Even successful international farms started small:
Tanaka Farms (USA) began with simple U-pick tours.
Pennywell Farm (UK) began with small animal interactions.
Ferme de Gally (France) started with simple educational visits.
Bloopydurians (my farm) started with a simple tour and durian tasting
You don’t need to copy anyone — just use what you already have.
2. Choose ONE Activity as Your Starting Point
The biggest mistake new agritourism farmers make? Trying to offer too many activities at once.
Start with ONE clear, simple, easy-to-run activity. Examples:
Farm tour
Fruit-picking
Durian tasting
Animal feeding
Hands-on workshop (composting, planting, harvesting)
This keeps your life easy, reduces stress, and helps you perfect the visitor experience.
Once people start coming, then you slowly add more.
3. Make Your Farm “Visitor Ready” (You Don’t Need Big Renovations)
You don’t need a luxury resort. You just need the basics:
Clean toilets
Clear pathways
Shaded seating area
Parking area (even small space is okay)
Signboards or simple directions
Cold drinking water for visitors
A friendly welcome
People love authenticity — they want a real farm, not a theme park.
4. Set a Simple Price and Keep It Straightforward
Most farmers feel shy to charge money. But remember: your time, knowledge, and farm experience have value.
Examples of easy starting prices:
$3 - $10 for a simple farm tour
$7 - $15 for fruit picking
$12 - $25 for workshops
Premium tasting sessions (like durian) can go higher
Start with something affordable, then increase as demand grows.
5. Put Your Farm on Google Business Profile (Your Most Powerful Tool)
This is the number one mistake I see farmers make — they ignore Google.
A free Google Business Profile can bring you:
Tourists from around the world
Local families
Expat visitors
Repeat customers
Strong reviews that grow your brand
I brought visitors from all over the world to my durian farm with just Google reviews and photos. You can do the same.
Make sure to upload:
Clear farm photos
Pictures of your activities
Your opening hours
Your WhatsApp contact
A simple description of your experience
This step alone can change your entire business.
6. Create a Simple Visitor Flow
Farmers can be scared when a lot of people come to their farm.
The solution is easy — create a simple flow.
Example:
Visitors arrive
Welcome and introduction
Short tour
Hands-on experience
Photo time
Buy farm products
Goodbye and review request
When you have a flow, everything feels smooth and organized — even with many visitors.
7. Add a Small Upsell for Extra Income
After the tour, offer something extra:
Packets of fruits
Homemade jams
Vegetables or eggs
Workshops
Delivery of farm produce to their homes (highly effective upsell)
Visitors love bringing home something from your farm.
8. Collect Google Reviews Like Gold
Reviews = trust. Trust = bookings.
After every visit, politely ask: “Would you mind leaving us a short Google review? It really helps our small farm.”
This is how farms around the world — from California to France to the UK — became famous.
Strong reviews = more visitors = more income.
Related reading:
Final Thoughts on How To Start Agritourism: Start Small. Keep Growing. Welcome the World.
You don't have to do everything in one day. Agritourism grows step by step, season by season.
Begin with:
One activity
One price
One simple visitor experience
One Google Business Profile
Before you know it, people from all over your country — and even overseas — will be calling you, visiting your farm, and supporting your business. That is exactly what happened to my farm www.bloopydurians.com
Every big agritourism success story started with one small step.
Your first step starts today.
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