How the Miari Fulcis family turned 20,000 olive trees, a forgotten Victorian park and a farm village near Florence into a €3 million agritourism business, plus 13 lessons any farmer can steal.

Introduction Agritourism, the practice of inviting the public to visit and experience farm life, has become increasingly popular in recent years. As people grow more interested in sustainable living, organic farming, and the origins of their food, organic farms are capitalizing on this trend by offering immersive, educational, and hands-on experiences to visitors. These experiences not only educate people about organic farming practices but also help them form a deeper connec