Spring frost hit more than 90% of the crop in some orchards in 2026 and cost one U-pick farm about $1 million. Here is the weather backup plan that keeps visitors coming when the trees come up empty.

Agritourism businesses offer visitors unique experiences on farms and in natural settings. However, one of the biggest challenges facing these businesses is managing the impact of weather. From unpredictable rain and extreme heat to hurricanes and cold snaps, weather events can influence visitor satisfaction, safety, and farm operations. Preparing for weather-related risks not only protects your visitors and assets but also ensures a safe and enjoyable experience for everyone