Introduction Agritourism has surged in popularity as travelers seek authentic, nature-based experiences that allow them to reconnect with the land. Farms, vineyards, ranches, and other rural settings offer a unique getaway from the hustle and bustle of urban life, providing visitors with hands-on experiences such as farm tours, fresh produce, and the opportunity to stay in rustic accommodations. However, despite the allure of agritourism, one critical factor often determines