Pick-Your-Own vs. Guided Tours: Which Agritourism Model is More Profitable? Agritourism is experiencing a massive boom, offering farmers a critical lifeline to diversify their income well beyond razor-thin wholesale margins. Modern consumers are increasingly disconnected from where their food comes from, and they are willing to pay a premium to step onto a working farm and experience agriculture firsthand. However, the transition from traditional farming to agritourism requir