1. The Race to the Bottom (And Why You Are Bleeding Cash) Let me hit you with a brutal reality that most farm stay operators refuse to accept: if you are competing on price, you are actively choosing to bleed cash. Most property owners are completely terrified of their own pricing. They look at the cheap, budget-friendly eco-resort ten minutes down the road, undercut their nightly rate by ten dollars, and pray that a higher volume of bookings will make up for the razor-thin m