1. Why This Lesson Only Comes from Experience Agritourism looks simple when you first hear about it. Open your farm, welcome visitors, charge a fee, and earn extra income. But the reality is far more nuanced—and many of the most important lessons only reveal themselves after hosting real people, from different cultures, with very different expectations. Over time, the diversity of visitors coming to my durian farm became something I couldn’t ignore. I’ve welcomed guests from