1. Introduction: You Are the Main Attraction Many farm owners severely underestimate their own role in the agritourism experience. When visitors pull up to your gates, they are not just paying to look at rows of crops or fruit trees. They can see plants anywhere. What they are actually paying for is the authentic experience of the agricultural lifestyle. They want to see the person behind the operation. When you step out to greet them, whether you are walking out of the packi