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Agritourism Business Success
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The Business Times
Wisconsin Agritourism's $765 Million Impact: How to Use the New Number With Your Banker, Your County Board and Your Family (and the One Mistake That Makes Them Stop Listening)
A new WATA study estimates that a sample of 240 Wisconsin agritourism destinations generated more than $765 million in economic impact in 2025, and visitors from 50+ miles spent $236 a visit against $83 for locals. Here's what the number really means, and how to use it with your lender, your county board and your family.
Stephen Loke
21 min read
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