Introduction: Why Agritourism Matters Today If you’re a small farm owner, you probably already know this truth: farming is getting harder every year. Costs keep rising. Weather is unpredictable. Crop prices go up and down like a roller coaster. And sometimes, even after all the hard work, the profit just isn’t there. This is the exact struggle many farmers face across Malaysia, Asia, Europe, and the U.S. But here’s the good news — today, more farmers are discovering a new way