Why Agritourism Is So Misunderstood Agritourism sounds simple on the surface, but in reality it is one of the most misunderstood ideas in modern farming. Many farm owners picture huge theme-park style farms, expensive facilities, and crowds of tourists when they hear the word. This creates the impression that agritourism is only for big players with deep pockets. As a result, small and medium farm owners often dismiss the idea before even exploring it. A big reason for this c