Warning: In a University of Vermont Survey, 1 in 5 Farms Made No Profit From Their Paying Visitors. Here's the Simple Plan That Keeps Your Farm Out of That Group.
The First-Season Profit Plan shows you how to plan, budget and open your farm to paying visitors, even if you've never hosted a single guest. 39 pages. 6 printable worksheets. Instant download. Just $7.
Across the US, farms earned $1.26 billion from agritourism in 2022 (USDA). But in a University of Vermont survey of 222 farms, just over one in five made no profit from their visitors at all. The difference isn't the land. It's the decisions made before the first car turns into the field.
The First-Season Profit Plan is a 39-page workbook by Stephen Loke of AgritourismSuccess.com, whose farm is featured in Bloomberg News and Asahi Shimbun. It walks you through the four decisions that decide whether your first season makes money:
Scout your 40-mile market and choose your launch season
Size and lay out your land for your busiest hour
Budget year one and know your break-even number
Put insurance, permits, parking, an emergency plan and a bad-weather policy in place
Inside you'll discover:
The 40-Mile Sweep: how to find the gap every farm and attraction near you has left wide open, using their own customers' complaints. (Page 9)
The "land hog" almost every new farm host forgets to budget for. It isn't the maze, the orchard or the play area. (Page 14)
The Busiest-Hour Calculator: three quick steps that tell you how many cars, acres and portable toilets you'll need, before you spend a cent. (Page 15)
Lean Launch vs. Big Splash: two ways to open the same farm, a $36,170 difference in year-one cost, and why one needs four times the visitors just to break even. (Page 19)
How adding just $4 per visitor can cut the visitors you need to break even by 142, with no extra parking, toilets or advertising. (Page 21)
8 questions to ask your insurer before you build anything, and why the answers can change what you build. (Page 23)
Why one rained-out Saturday can wipe out around a tenth of your whole season, and the 8 a.m. rule that protects your money and your reviews. (Page 26)
The Opening Day Scorecard: 8 must-haves. If even one is missing, you're not ready to open. (Page 30)
You get: the 39-page workbook, 6 printable worksheets, the 12-Week Countdown and the Opening Day Scorecard. Instant PDF download.
30-day money-back guarantee. If you don't feel it was worth many times the $7 you paid, contact us through AgritourismSuccess.com within 30 days for a full refund.
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