Agritourism Business Success
AS FEATURED IN
The Business Times
AS FEATURED IN
Bloomberg · Asahi Shimbun · The Straits Times · The Business Times · VnExpress
For farm owners who want to open the gate to paying visitors, and get it right the first time...
Most Farms Open Their Gate to Visitors in the Wrong Order. Here Are the 3 Guides That Take You From First Idea, to the Bank, to a Profitable Opening Day.
The Plan & Launch Bundle gives you my three Stage 1 guides in one download: How to Start an Agritourism Business, The First-Season Profit Plan and The Bank-Ready Agritourism Business Plan. 3 ebooks. 13 printable worksheets. 5 bonus checklists and templates. Normally $111. Today just $83.25.
✔ Choose the right first experience for your farm
✔ Know your budget and break-even number before you spend a cent
✔ Walk into the bank with a plan a lender can approve
Secure checkout. Instant download. 30-day money-back guarantee.
From the desk of Stephen Loke
Founder, AgritourismSuccess.com
whose farm is featured in Bloomberg News and Asahi Shimbun
Dear Fellow Farmer,
Most farmers who decide to open their gate to visitors do it in the wrong order.
They build first. A parking area here, a few picnic tables there, maybe a pretty sign at the road. Then they work out what to charge. Then, when the money runs short, they go to the bank and try to explain a plan that was never written down.
It's not their fault. Nobody ever handed them the order. And the order matters, because the decisions you make before the first car turns into your field decide whether your first season makes money.
The opportunity is real. The USDA's latest Census of Agriculture counted $1.26 billion in agritourism income on U.S. farms and ranches in 2022, up 12.4% from 2017 even after adjusting for inflation. Families pay to pick, to play, to stay and to celebrate on farms every weekend.
But in a University of Vermont survey of 222 farms, just over one in five made no profit from their visitors at all.
The difference isn't the land. It's the plan.
The Right Order: Decide, Plan, Fund, Open
Every profitable first season I've seen follows the same four steps:
✔ Decide what to offer, who it's for and what to charge.
✔ Plan your land, your busiest hour, your budget and your break-even number.
✔ Fund it the safe way, with a plan your banker can actually approve.
✔ Open with insurance, permits, parking and a rain plan in place.
Each book in this bundle covers part of that path. Read them in order and you'll go from "I think my farm could do this" to opening day with a plan, a budget and the money lined up.
Why I Put These Three Together
My name is Stephen Loke. I built AgritourismSuccess.com to help farm families earn a second income from visitors, not just from the next harvest price. My own farm has been featured in Bloomberg News and Asahi Shimbun.
The questions I hear most from farmers just starting out are always the same three: "Where do I start?", "How much will it cost, and will it pay?" and "How do I get the bank to say yes?"
I wrote one book to answer each question. The Plan & Launch Bundle puts all three in your hands at once, for 25% less than buying them one at a time.
TAKE A LOOK INSIDE
A Peek Inside the Three Books
Here are real pages from the books in this bundle, so you can see the scorecards, calculators and sample plan before you buy.
WHAT'S INSIDE THE BUNDLE
Here's Everything You Get
BOOK 1 OF 3 · DECIDE · $27 VALUE
How to Start an Agritourism Business for Small Farm Owners
The step-by-step guide to turning your farm into a place people pay to visit, even if you have limited land, no marketing skills and a tight budget.
✔ How to design farm experiences visitors happily pay for, and how to price them
✔ How to attract visitors with Google and social media
✔ How to set up safely and create the moments that bring visitors back again and again
✔ 5 bonuses: the Google Maps Setup Checklist, a Templates Pack, the 5-Star Review Strategy Sheet, WhatsApp Follow-Up Templates and a Visitor Safety Checklist
BOOK 2 OF 3 · PLAN · $37 VALUE
The First-Season Profit Plan
A 39-page workbook with 6 printable worksheets that walks you through the four decisions that decide whether your first season makes money.
✔ The 40-Mile Sweep: how to find the gap every farm and attraction near you has left wide open. (Page 9)
✔ The Busiest-Hour Calculator: how many cars, acres and portable toilets you'll need, before you spend a cent. (Page 15)
✔ Lean Launch vs. Big Splash: two ways to open the same farm, and a $36,170 difference in year-one cost. (Page 19)
✔ The Opening Day Scorecard: 8 must-haves. If even one is missing, you're not ready to open. (Page 30)
BOOK 3 OF 3 · FUND · $47 VALUE
The Bank-Ready Agritourism Business Plan
38 pages, 7 fill-in worksheets and a complete sample plan that show you how to write, number and present your farm attraction or venue so your lender can say "yes".
✔ The one page your banker reads first, and the three numbers that must be on it. (Page 17)
✔ DSCR: the ratio that decides more farm loans than any other number, and how to work yours out on the back of an envelope. (Page 12)
✔ A complete sample plan with 3-year projections, a monthly cash flow and a rain-day stress test you can copy line by line. (Page 27)
✔ The 10-minute lender presentation and answers to the 9 toughest questions bankers ask. (Page 31)
3 books. 13 printable worksheets. 5 bonus checklists and templates. Bought one at a time, that's $111. In the bundle, it's $83.25.
Yes! Send Me All 3 Guides for $83.25 →
Secure checkout. Instant download. 30-day money-back guarantee.
Now Imagine Your Farm One Season From Now
It's a bright Saturday morning. The first cars turn in right on time and park exactly where you planned, because you worked out your busiest hour months ago.
Your prices are on the sign at the gate, and nobody argues with them, because you priced the experience, not the produce.
The money you borrowed was the right amount, because your banker approved a plan with real numbers, a monthly cash flow and a rain-day stress test.
And tonight, when you count the day's takings, you already know the number you needed to break even. You beat it.
No book can promise you that day, and I won't. But these three books give you the plan to get there, in the right order.
Who This Bundle Is For (And Who It Isn't For)
This bundle is for you if:
✔ You own a farm, orchard, ranch or vineyard, and you're thinking about U-pick, farm tours, a pumpkin patch, a farm stay, an event venue or any other way to bring paying visitors through your gate.
✔ You haven't opened yet, or you opened once and it didn't make the money you hoped.
✔ You may need a loan or an investor to get started, and you want to ask for it the right way.
✔ You'd rather plan on paper than learn from expensive mistakes.
It's NOT for you if:
✘ You're already running a busy, profitable attraction. The Get Found & Fully Booked Bundle will help you more.
✘ You're looking for a get-rich-quick trick. This is real work, done in the right order.
THE BUNDLE PRICE
Why Only $83.25?
Bought one at a time, these three books cost $111. That's already a small fraction of what one first-season mistake can cost. In the First-Season Profit Plan, the "Big Splash" example spends $25,875 on start-up costs before a single visitor has paid.
But I'd rather you read all three, in order, than stop after the first one. So when you get them together, you save 25%.
Normally $111. Bundle price $83.25. You save $27.75.
Get the Plan & Launch Bundle for $83.25 →
Secure checkout. Instant download. 30-day money-back guarantee.
✦ ✦ ✦
✔ 30-DAY MONEY-BACK GUARANTEE
My "Read It, Use It, Love It" 30-Day Money-Back Guarantee
Download the bundle. Read the books. Do the 40-Mile Sweep, fill in the budget worksheet and run the back-of-the-envelope DSCR on your own idea.
If you don't feel the bundle was worth many times the $83.25 you paid, simply contact me through AgritourismSuccess.com within 30 days and I'll refund every cent. No questions asked. No hard feelings.
You take zero risk. I take all of it.
✦ ✦ ✦
WANT EVERYTHING?
Get All 10 of My Ebooks for Half Price
If you'd like the complete toolkit, including how to get found on Google, collect 5-star reviews and learn from 20 real farm case studies, the Complete Agritourism Library gives you all 10 of my ebooks in one download for $130 instead of $260. That's 50% off, and it includes all three books in this bundle.
See the Complete Library for $130 →
Yes, Stephen! I Want the Plan & Launch Bundle for Just $83.25.
✔ I understand I'll get instant access to all 3 ebooks, 13 printable worksheets and 5 bonus checklists and templates, in one download.
✔ I understand I'm covered by your 30-day money-back guarantee.
✔ I'm ready to open my gate with a plan, not a guess.
Get Instant Access for $83.25 →
Secure checkout. Instant download. 30-day money-back guarantee.
You have two choices.
You can figure it out the hard way, one expensive mistake at a time, and walk into the bank with a handshake and a hope.
Or you can spend $83.25 tonight, read three books in the right order, and open your gate with a plan, a budget and the money lined up.
I know which one I'd choose.
To your first profitable season,
Stephen Loke
Founder, AgritourismSuccess.com
P.S. If you only read one part tonight, turn to page 19 of the First-Season Profit Plan. The "Lean Launch vs. Big Splash" comparison shows a $36,170 difference in year-one cost for the same farm. That one page could save you many times what this bundle costs.
P.P.S. Remember, you're covered by my 30-day money-back guarantee. Read all three books. If they aren't worth it, you pay nothing.
Questions Farmers Ask
How do I get the books?
Right after checkout you'll get your download link on screen and by email. It's one .zip file with all 3 PDFs inside. On a computer, double-click it to open. On a phone, tap it and open it with your Files app. Then save the PDFs and print the worksheets whenever you like.
Which book should I read first?
Start with How to Start an Agritourism Business to choose your experience. Then use The First-Season Profit Plan to size and budget it. Finish with The Bank-Ready Agritourism Business Plan when you're ready to ask for money.
I already own one of these books. Should I buy the bundle?
Compare the prices first. If you already own one of the books, buying only the ones you're missing may cost less, or about the same. The bundle is the best value if you don't have any of the three yet.
I'm not in the United States. Will this still help?
Yes. Some statistics and loan programs are from the U.S., but the planning, budgeting and pricing methods and the worksheets work anywhere. My own farm is in Malaysia.
Does this guarantee my loan will be approved?
No, and nobody honest can promise that. What it does is help you answer the questions every lender asks before they ask them, so your plan gets the fairest possible hearing.
What if I don't like it?
Contact me through AgritourismSuccess.com within 30 days for a full refund.
© 2026 Agritourism Success · Privacy Policy