AS FEATURED IN

Bloomberg News · Asahi Shimbun

For farm owners who know they could teach what they do... but don't know what to do first.

In April 2008, an Oregon Farm Ran Its First Cheesemaking Class. It Filled Almost Immediately. By 2010 It Was Running More Than 40 Classes a Year. Here's the Day-by-Day Plan That Takes You From "I Could Teach That" to a Paying Group Around Your Table in 30 Days.

Your First Paid Farm Class in 30 Days is a 107-page launch plan that gives you one job a day, in the right order, so nothing is forgotten and nothing is done too early. 16 short chapters, 17 fill-in worksheets, 28 copy-and-use scripts and a printable 30-day checklist. Instant PDF download. Just $27.

✔ One job a day, in the right order, from "I could teach that" to class day

✔ Word-for-word scripts for your insurer, planning office and first guests

✔ Price it, take payment at booking and collect reviews the same evening

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From the desk of Stephen Loke
Founder, AgritourismSuccess.com
whose farm is featured in Bloomberg News and Asahi Shimbun

Dear Fellow Farmer,

Kookoolan Farms is a five-acre farm in Yamhill, Oregon. Every so often, their raw-milk customers asked Chrissie and Koorosh Zaerpoor the same thing: how do you make cheese?

They didn't rush. First they sold a few cheesemaking supplies. Then, in April 2008, they ran their first cheesemaking class.

It filled almost immediately. So they added a second section.

They ran 4 classes that year. Then 14 the next. Then more than 40 in 2010, with students coming from as far as Singapore and Norway.

Now think about your farm. The bread you bake. The goats you milk. The hedges you lay, the fruit you can judge by smell, the honey you pull from the hive.

People ask you about it all the time. And somewhere in the back of your mind, you've thought: "I could teach that."

So why haven't you?

It isn't the skill. You've done it for years. It's something nobody talks about: the order.

You don't know what to do first. And when you guess, you guess wrong. You print a flyer before you call the insurer. You set a price before you know what the supplies cost. You tell everyone before there's a way to book and pay.

The class was never the problem. The order was.

The Ugly Truth About Starting a Farm Class in the Wrong Order

Here's what happens to farmers who do the fun jobs first and the dull jobs last. Every one of these facts is in the book, with its source.

✔ Ohio State University's agricultural law program warns that a typical farm policy doesn't cover agritourism activities (May 2024).

✔ In a University of Vermont national study published in August 2026, 42% of agritourism operators rated insurance cost and availability "very challenging".

✔ In May 2026, a Connecticut family farm got a cease-and-desist order over its gardening and art classes. WFSB reported it started with a neighbour's complaint.

✔ In England, GOV.UK says to register a food business "at least 28 days before you start trading". That's almost this whole plan.

✔ Free events lose more people on the day. One event-software firm's data showed a median no-show rate of about 28% for free events, against about 17% for paid ones.

✔ BrightLocal's 2026 survey found 47% of people won't use a business with fewer than 20 reviews.

✔ A Missouri goat dairy priced its first class as a $600 weekend. Only one person was interested and willing to pay.

None of these farmers lacked skill. They lacked a sequence.

Here's the good news. Demand is real. Tripadvisor reported that craft classes were its fastest-growing experience category in the first half of 2026, with bookings up 88%. And in that University of Vermont study, 29% of all the farms that responded already offered adult classes or workshops, and 44% of those offering educational experiences did.

You're not inventing a market. You're joining one. You just need to join it in the right order.

Who Am I to Tell You This?

My name is Stephen Loke. I'm the founder of Bloopy Durians, a durian farm in Bentong, Malaysia. Our farm has been featured in Bloomberg News and Asahi Shimbun, and we welcome visitors from all over the world.

Many companies send their staff and management to us. Taylor's University and TAR UMT have each sent a busload of students. We supplied durians to a Mayor of Kuala Lumpur tourism event, and Kuala Lumpur City Hall gave our team a plaque of appreciation.

Here's what I've learned. Telling a good durian is everyday knowledge on a durian farm. To visitors, it's a lesson. At the farmhouse, guests learn to identify durian species and tell a good durian. Then they open one themselves. It's a key part of our tour.

Our durian seasons last only about four or five months a year, so I know what it's like to depend on a short season. When tourists started coming to our farm from all over the world, I started AgritourismSuccess.com to teach other farmers how to do agritourism too.

Introducing: Your First Paid Farm Class in 30 Days

This book is one thing: a plan. One job a day, about an hour on most days, in the right order, for 30 days.

Every day tells you what to do and why it comes now. The slow calls come first, because answers take days or weeks. The free test class comes before the price, because you can't price what you've never run. The booking page that takes payment comes before you tell anyone. And the review request goes out the same evening, while your guests are still smiling.

By Day 30 you'll have a tested class, a price you can defend, a booking page that takes money, your first paid class behind you, your first reviews, and a scorecard that tells you what to do next.

I can't promise every seat will be full. One farm in this book booked only half its dates in its first season. Today its dates sell out within a couple of weeks. What I can promise is that you'll know exactly what to do each day.

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Here's Just a Small Sample of What You'll Discover Inside

✔ The three "order rules" that decide whether your class runs smoothly or stalls on Day 25, and why the dull calls come first. (page 14)

✔ The 60-Minute Quick Start: six jobs to do in the next hour that get the slowest parts moving before you even reach Day 1. (page 5)

✔ The question Kookoolan's customers asked, and how answering it grew into more than 40 classes a year. (page 19)

✔ The seven-test scoring grid that picks your first class for you. Hint: not the most impressive one, but the one you could run on a wet Saturday with a headache. (page 26)

✔ The experience ladder: why your first class belongs on rung two, and how one teacher sells the same knowledge as a £60 afternoon, a £215 day and a £405 weekend. (page 24)

✔ The seven questions to ask your insurer before you take a single booking, word for word, including the one about your unpaid helper. (page 29)

✔ How one pumpkin-carving advert led to a farm being threatened with fines of up to $15,000, and the written question that protects you. (page 29)

✔ The questions to ask in the US, Canada, the UK, Australia and Malaysia, from England's Class R to Malaysia's MOTAC office. (page 31)

✔ The 20-minute rule for busy hands, and the university study that found lecture students were 1.5 times more likely to fail than hands-on students. (page 36)

✔ Why you should cap your first paid class at 6 to 8 guests, and what happened when medical students were taught in groups of eight. (page 37)

✔ The Take Home: the cheap item that keeps selling your class from a fridge door long after the guests have gone. (page 38)

✔ The Iowa hayloft case: how hay bales over a hole in the floor ended up at the state Supreme Court, and the safety walk that finds your hidden hole. (page 40)

✔ What Red Gable stopped teaching after a full year of test classes, and why your free test class must come before your price. (page 45)

✔ Who to invite to your free test class (not your family), and why you ask 6 or 7 people to get 4 or 5 through the gate. (page 46)

✔ The Price Finder: the farm fee plus teacher fee plus supplies formula from a Vermont lavender farm, and why the floor alone will underpay you. (page 51)

✔ The $600 weekend that found one buyer, and what that farm's $15 tours taught about where to start. (page 53)

✔ Why Airbnb's liability cover of up to US$1 million sits on top of your own insurance, not instead of it, and what a signed waiver can and cannot do. (page 58)

✔ What you keep from a $65 seat on your own booking page, Eventbrite, Airbnb Experiences and Viator. (page 62)

✔ Word-for-word answers for six class-day problems: the late guest, the allergy surprise, the minor injury, rain, the quiet group and the know-it-all. (page 80)

✔ The same-evening review request, and why the first few reviews make the biggest jump in whether strangers book. (page 83)

Take a Look Inside

The 30-Day Map. Every job on one page, with the slow calls working in the background until you need the answers on Day 17.

The experience ladder and class ideas by farm type. Real classes and real prices, matched to dairy, vegetables, flowers, hedges, pigs, fruit trees and more.

The slow-call scripts. Read them down the phone to your insurer and planning office. Two real stories show what happens when farms skip the question.

The Price Finder in action. The price floor formula, real class prices from six countries and the $600 weekend that found one buyer.

The Same-Evening Review System. What local customers do with reviews, and the exact message to send while guests are still smiling.

The Printable 30-Day Checklist. Write your dates in, stick it on the kitchen wall and tick one box a day.

Yes! Send Me the 107-Page Launch Plan for $27 →

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Now Imagine It's a Saturday Morning, About Four Weeks From Now

Your helper is at the gate. Eight guests pull in, on time, in closed shoes, because your reminder told them to.

Every one of them has already paid. Your insurer's answer is in writing, in a folder on the table. You know who has a nut allergy, because you asked.

You give a 60-second welcome. Ten minutes of story while your hands work. By minute 20, every guest is holding a bowl, a stem or a lump of dough.

Two and a half hours later, they leave with a jar that has their name and your farm's name on it. Your helper took the photos. You walk them to their cars.

That evening, you send one message with the photos and a review link. Then you put your feet up.

And on Day 30, the scorecard tells you, in plain numbers, whether to book the next date.

Who This Is For (And Who It Isn't For)

This plan is for you if:

✔ People already ask you "how do you do that?"

✔ You can give one morning or afternoon a week, or a month, to guests

✔ You have a safe space for 6 to 12 people, indoors or under cover

✔ You can give the next 30 days about an hour a day

✔ You farm in the US, Canada, the UK, Australia, Malaysia or anywhere else, and want a better income or a second income from the land you already have

This plan is not for you (yet) if:

✔ You need the money next week. Your first paid class is still about four weeks away.

✔ You truly dislike having strangers on your farm. Guests can tell.

✔ You won't make the slow calls. Skipping insurance and zoning questions is how farms end up in the news.

✔ You want legal, tax or insurance advice. This book gives you the questions to ask. Your own professionals give you the answers.

Here's Everything You Get

✔ The 107-page plan: 16 short chapters in six parts, plus the Toolkit, in plain English with large, easy-to-read charts

✔ The 60-Minute Quick Start for the week you only have one spare hour

✔ 17 fill-in worksheets, including the Knowledge Inventory, Class Scoring Grid, Slow Calls Log, Minute-by-Minute Class Plan, Safety Walk, Price Finder, Booking Terms and Cancellation Policy, and your Day 30 Scorecard

✔ 28 copy-and-use scripts for your insurer, planning office and health department, test-class invitations, launch messages, the welcome and safety briefing, six class-day problems, review requests and replies, and list sign-ups with consent wording

✔ 15 charts and diagrams, from the 30-day map and the experience ladder to booking fees, break-even and real price ladders

✔ 16 Real Story boxes from real farms and farmers, each with the lesson it teaches

✔ The questions to ask by country for the US, Canada, the UK, Australia and Malaysia (checked November 2026)

✔ The Printable 30-Day Checklist, Pre-Launch Checklist, Troubleshooting Table, Swipe File index and Glossary

✔ Your Next 90 Days: when to raise your price, when to add a date and how to climb to the next rung

Get Instant Access for $27 →

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What Is One Full Class Worth to Your Farm?

Let's run the numbers the book uses. This is an illustrative example (made-up numbers to show the method, not a promise of income).

A 3-hour herb salve class. $65 a seat, $8 of supplies per guest, the card fee on your own booking page, and $140 of fixed costs for a helper, adverts and printing. In this example the class pays for itself from 3 guests. A full class of 8 leaves about $299 for one afternoon of teaching (page 54).

Now think about what it costs to get it wrong. A cease-and-desist order. A fine threat of up to $15,000. A $600 weekend that finds one buyer. A mozzarella lesson where a $5 ball took about $7 of milk. Every one of those is a real story in this book.

Any one of them costs more than $27.

Here's another way to look at it. A one-hour consultation with me costs US$150. This book gives you the plan I'd walk you through, plus every worksheet and script, for less than a fifth of that.

Why Only $27?

Because I want this plan in the hands of every farmer who has thought "I could teach that" and stopped there. Most of them never stop for lack of skill. They stop because they don't know what comes first.

And honestly? I'm betting that once you see how practical it is, you'll come back to AgritourismSuccess.com for more.

It's a digital book, so there's no shipping and no waiting. You can do the 60-Minute Quick Start tonight.

★★★★★

100% RISK-FREE

My "One Job a Day" 30-Day Money-Back Guarantee

Download the book. Do the 60-Minute Quick Start. Fill in your Knowledge Inventory and make your Week 1 calls with the scripts.

If it doesn't help you, simply contact me through AgritourismSuccess.com within 30 days and I'll refund your $27 in full.

You take on no risk. I take it all.

Why You Should Start Today

The slowest part of this plan isn't you. It's everyone else. An insurer may pass your question to an underwriter. A health department may want to visit. In England, a class that serves food may need registering at least 28 days before you start. Those answers take days or weeks, and you need them by Day 17.

That's why the calls come first. Every week you wait to make them is a week added to the end.

Seasons don't wait either. If your busy season starts in the next month, the book tells you to start the week it ends. If your farm is quiet now, today is the cheapest day to begin.

And reviews build on each other. BrightLocal found 74% of people care about reviews from the last 3 months. The sooner your first class runs, the sooner you start collecting them.

Yes, Stephen! I Want Your First Paid Farm Class in 30 Days for Just $27.

✔ I understand I'll get instant access to the full 107-page plan, with every worksheet, script and checklist.

✔ I understand I'm covered by your 30-day money-back guarantee.

✔ I'm ready to stop guessing what comes first and start Day 1.

Get Instant Access for $27 →

Secure checkout. Instant PDF download. 30-day money-back guarantee.

You have two choices.

You can keep thinking "I could teach that" every time a visitor asks how you do it.

Or you can spend $27 tonight, make your first slow call this week, and have a paying group around your table about four weeks from now.

Your skill is already there. Let's put it in the right order.

Your friend in farming,

Stephen Loke, Founder, Bloopy Durians and AgritourismSuccess.com

P.S. If you only read one chapter tonight, make it Chapter 5, Make the Slow Calls First (page 28). It has the word-for-word scripts for your insurer, planning office and health department, and three farms that skipped a question and paid for it.

P.P.S. Turn to the Printable 30-Day Checklist on page 97. Write your Day 1 date at the top, stick it on the kitchen wall, and tick one box a day. That one page is the whole plan.

Questions Farmers Ask

Is this a course or an ebook?

It's a 107-page ebook built like a workbook: 16 short chapters, 17 worksheets, 28 scripts, checklists and a day-by-day plan.

I'm not very good with technology. Is this for me?

Yes. It's written in plain English. To start, you need a phone with a camera and a calendar you actually look at. If booking pages aren't your thing, the book shows you how to hand that job to a helper and keep the teaching for yourself, as Nonna Nerina did with her granddaughter.

I'm not in the US. Will it work for me?

Yes. The plan works in any country, and Chapter 5 has the questions to ask in the US, Canada, the UK, Australia and Malaysia. The real prices come from farms in six countries. Your own local answers come from the slow calls the plan has you make in Week 1.

My farm isn't big, and I've never taught. Can I still do this?

Yes. You need a skill people ask about, a safe space for 6 to 12 people and a few hours on a weekend. The book's Watch, Try, Take Home method gives your class its shape, even if you've never taught a day in your life.

What if the rules change?

They do, which is why the book gives you questions to ask, not answers to assume. Rules, fees and prices were checked in November 2026, and the plan has you get your own answers in writing from your insurer, planning office and health department.

Does the book give legal, tax or insurance advice?

No. It gives you the questions to ask and the gaps to watch for, with scripts to make those calls easy. Your insurer, lawyer, accountant and local officials give you the answers.

Is this endorsed by Airbnb, Google or any of the farms in it?

No. Brand names belong to their owners, and naming them doesn't mean they endorse the book. The farms come from published sources, and they have not reviewed it.

How do I get it?

Right after checkout you get an instant PDF download. Read it on your phone, tablet or computer, and print the worksheets and checklists for your own farm.

What if I don't like it?

Then contact me through AgritourismSuccess.com within 30 days and I'll refund your $27. No hard feelings.

Get Instant Access for $27 →

Secure checkout. Instant PDF download. 30-day money-back guarantee.