Agritourism Business Success
AS FEATURED IN
The Business Times
AS FEATURED IN
Bloomberg · Asahi Shimbun · The Straits Times · The Business Times · VnExpress
For farm owners who open their gate to paying visitors, and can't afford one bad day in a short season...
Thieves Took Nearly 200 Pumpkins From a Young Family's Field Just Before Their Big Day. Here's the 70-Page Plan That Gets Your Farm Safe, Secure and Visitor-Ready in 30 Days, So It Never Happens to You.
The Visitor-Ready Farm shows you the seven places visitor days go wrong (parking, toilets, hazards, theft, insurance, emergencies and your busiest hour) and hands you the checklists, signs and worksheets to fix every one before your gate opens. 70 pages. 8 chapters. A printable toolkit. Instant download. Just $27.
✔ Find your weak spots in 10 minutes with the 35-point Scorecard
✔ Protect your crop, cash and kit in the week before a big event
✔ Print 7 ready-made signs and 8 worksheets the same day
Secure checkout. Instant PDF download. 30-day money-back guarantee.


From the desk of Stephen Loke
Founder, AgritourismSuccess.com
whose farm is featured in Bloomberg News and Asahi Shimbun
Dear Fellow Farmer,
In September 2026, a young family farm in Capron, Illinois, was getting ready for the biggest day of its first season.
Meyers Family Farm had been picked as one of two new farms on the Boone County Farm Stroll, a free October tour that sends local families from farm to farm. For a first-year farm, that's a dream: families who already want to buy what you grow, driving straight to your gate.
Then, shortly before the Stroll, someone took their pumpkins straight from the field. Nearly 200 of them. About 95% of what was left unpicked.
The pumpkins weren't insured. The farm cancelled picking from its own field and offered refunds. And the family said what hurt most wasn't the money. It was thinking about the families and children who had planned their day around that field.
Here's the part that should worry you: the Meyers family did nothing unusual. They were busy, new and trusting. Just like most of us in the week before a big day.
The Ugly Truth About Opening Your Gate
The day you open your gate to paying visitors, you stop being just a farmer. You're suddenly running a car park, a public toilet, a playground, a food stand, a bank and, on a bad day, a first-aid post.
Nobody trained you for that. And the farms that get hurt are rarely the careless ones. They're the busy ones.
One Monday evening in October 2011, a family with a three-week-old baby got lost in a seven-acre corn maze at Connors Farm in Massachusetts. The maze had closed at 6 p.m. and night was falling. The mother called 911. A police officer with a tracking dog found them within about a minute of arriving, just 25 feet from the road. Nobody was hurt. But a map with a phone number on it, and a last-entry time well before dark, could have stopped it happening at all.
Look at what the numbers say:
✔ About 33 children a day were injured in agriculture-related incidents in the US, and animals were the leading cause of injury to children visiting farms. (National Children's Center for Rural and Agricultural Health and Safety)
✔ 156 disease outbreaks were linked to animals in public settings in the US in the 10 years to 2020, making 6,388 people ill. (NASPHV Compendium, 2023)
✔ In a Minnesota State Fair survey, 57% of people didn't wash their hands after visiting an agritourism venue. (UMASH, 2016)
✔ Clean restrooms topped the list of what consumers care about most when choosing a farm to visit. (Florida Farm Bureau)
✔ US federal crop insurance covers natural events like drought and hail. It excludes losses caused by people, so stolen crops generally aren't covered. (USDA Risk Management Agency)
None of these problems is hard to prevent. The trouble is that nobody hands farmers a simple system. The advice is scattered across a dozen extension websites, insurance policies are written in a language of their own, and most safety guides are written for theme parks, not family farms.
So I wrote the guide I wish someone had handed me.
Who Am I to Show You This?
My name is Stephen Loke. I run Bloopy Durians, a durian farm in Bentong, Malaysia. My farm has been featured in Bloomberg News and Asahi Shimbun.
Visitors come to my farm from all over the world, from America, Russia and Canada to the UK, Australia, China, Singapore, Indonesia and beyond. Many companies send their staff and management to the farm. Two universities have each sent a busload of students. And we supplied durians to a Mayor of Kuala Lumpur tourism event, where Kuala Lumpur City Hall gave our team a plaque of appreciation.
And our seasons are short, about four to five months a year, so every open day matters. One bad day in a short season hurts. I don't want you to learn that the hard way.
So I've put everything into one practical guide, built on official guidance from university extension services, the CDC, the UK Health and Safety Executive, the USDA, the US Consumer Product Safety Commission and the National Weather Service. It's called:
The Visitor-Ready Farm
How to Make Your Farm Safe, Secure and Welcoming for Paying Visitors, on a Small Budget, Before Your Gate Opens
It covers the seven places visitor days go wrong: arrival and parking, toilets and handwashing, hazards, security and theft, law and insurance, people and emergencies, and your busiest hour (food, crowds and kids). Each gets its own chapter, with plain-English explanations, true stories and printable worksheets.
This is the new expanded edition: 70 pages. It starts with a 35-point Scorecard that tells you which chapter to read first, and a one-page plan for anyone opening this weekend. It ends with a 30-day plan, opening and closing checklists, and the Printable Toolkit: 7 ready-to-print signs and 8 worksheets you can put to work the same day.
And it's built on solid ground. Key facts are backed by 52 cited sources, including the CDC, the UK Health and Safety Executive, the USDA, the FDA, Penn State, Rutgers, the University of Tennessee and the National Weather Service.
Secure checkout. Instant PDF download. 30-day money-back guarantee.
Here's Just a Small Sample of What You'll Discover Inside
✔ Opening this weekend? The 10 things to do first, in order, most of them in under an hour. (Page 5)
✔ The 35-point Visitor-Ready Scorecard that shows, in about 10 minutes, which part of your farm is most likely to cause a bad day. (Page 9)
✔ The "stranger drive": a free test that shows you where your signs are missing between the main road and your gate. (Page 14)
✔ The 3-line Parking Math that tells you how many acres your busiest hour really needs, plus the accessible-parking numbers. (Page 15)
✔ Roughly how many portable toilets you need for your crowd, and the UK government formula for sizing handwashing stations. (Pages 18 to 21)
✔ Why hand gel isn't enough after animal contact, and what an outbreak that made 93 people ill taught every petting farm. (Page 20)
✔ The Hazard Walk: see your farm the way a curious six-year-old does, and pick your three "never" places. (Page 24)
✔ The hayride checklist and the fire-service rules for corn mazes. (Page 25)
✔ The 5 layers of farm security and the 7 moves that protect your crop, cash and kit in the week before a big event. (Pages 30 to 35)
✔ The "pumpkin partner" play that can save your event when theft, hail or drought takes your crop. (Page 30)
✔ Where to point your cameras so you film a number plate, not the back of someone's head. (Page 32)
✔ The one thing you must never do if you catch a thief in your field. (Page 34)
✔ Why crop insurance generally won't pay for stolen crops, and the 12 questions to email your insurer before next season. (Pages 37 and 41)
✔ What agritourism liability laws do and don't protect, with examples from North Carolina, Ontario and the UK. (Page 38)
✔ The lost-child flowchart, storm plan and heat plan your helpers can follow without you. (Pages 44 to 45)
✔ The one number that runs your whole day, and how to turn it into parking, toilets and sinks. (Page 48)
✔ The food rules to check before you sell a single pie, jar or cup of cider, and what to ask every food truck before it parks. (Page 50)
✔ Why grass under a play area isn't good enough, and what the US Consumer Product Safety Commission recommends instead. (Page 51)
✔ The 30-day Visitor-Ready Plan, plus opening-day and closing-time checklists to tape inside your farm stand. (Pages 53 to 56)
✔ 7 ready-to-print signs, from "Please Wash Your Hands" to "Lost? Meet Here", plus a template for your legal warning sign. (Pages 58 to 61)
✔ 8 printable worksheets: the Busiest-Hour Calculator, Farm Map, Budget Planner, Staff Role Cards, Incident Report, Emergency Contact Card, Pre-Event Security Checklist and After-Season Review. (Pages 62 to 68)
Take a Look Inside
Here are 12 of the 70 pages, so you can see exactly what you're getting. Tap any picture to see it full size.
1 OF 6 · PAGES 9 AND 10
The 35-Point Visitor-Ready Scorecard
About ten minutes and a pen. Five yes-or-no questions in each of seven areas tell you exactly which chapter to read first.
2 OF 6 · PAGES 28 AND 32
The 2 a.m. Problem: Security and Theft
Seven moves that protect your crop, cash and kit in the week before a big event, and exactly where to point your cameras.
3 OF 6 · PAGES 37 AND 41
The Insurance Gap and 12 Questions for Your Insurer
Why crop insurance covers hail but not thieves, the four layers of legal protection, and the 12 questions to email your agent before next season.
4 OF 6 · PAGES 47 AND 48
New Chapter 7: The Busiest Hour
What a family lost in a seven-acre corn maze teaches every farm, and the one number that runs your parking, toilets and sinks.
5 OF 6 · PAGES 44 AND 55
The Lost-Child Flowchart and Opening-Day Checklist
Print the lost-child flowchart for your farm stand, and run the 15-minute opening checklist every morning before the gate opens.
6 OF 6 · PAGES 58 AND 62
The Printable Toolkit: Signs and Worksheets
Seven ready-to-print signs and eight worksheets, including the Busiest-Hour Calculator, so you can put the book to work the same day.
That's 12 pages out of 70. The other 58 are waiting for you, all for $27.
Yes! Send Me the 70-Page Guide for $27 →
Secure checkout. Instant PDF download. 30-day money-back guarantee.
✦ ✦ ✦
Now Imagine It's the Morning of Your Big Day
It's 8:30 on a Saturday in October. You walk out with a coffee and run down the opening-day checklist taped inside the farm stand. Fifteen minutes.
Last night's stock count matches this morning's. The cameras show nothing but a fox at 3 a.m. The toilets are stocked, the handwashing stations are full, and the hayride wagon was checked yesterday with the log signed.
At 10 the first cars arrive. They find you easily, because your signs start half a mile out. A helper in a bright vest waves them into marked rows. Every helper has a role card, knows who's in charge, and knows the code word if a child goes missing.
At 2 p.m. the car park reaches your limit. Nobody panics. The board goes up at the road and the rest of the day's visitors already have timed tickets.
That's what visitor-ready feels like. Calm. Prepared. Proud of your farm.
Who This Guide Is For (And Who It Isn't For)
This guide is for you if:
✔ You run, or plan to run, a pick-your-own farm, pumpkin patch, farm stand, petting farm, orchard, Christmas tree farm, corn maze, farm café or farm event.
✔ You want a practical system you can print and use, not a stack of leaflets.
✔ You'd rather spend a few evenings and a small budget now than lose a crop, a customer or a court case later.
This guide is NOT for you if:
✘ You already have a full-time safety manager and a risk team.
✘ You're looking for legal advice for your specific farm. (The guide gives general information and the exact questions to ask your lawyer and insurer.)
Here's Everything You Get
✔ The 70-page expanded guide: 8 chapters with charts, diagrams and true stories, in plain English
✔ The 35-point Visitor-Ready Scorecard to find your weak spots in about 10 minutes
✔ The "Opening This Weekend?" quick-start page for when time is short
✔ Parking Math, the toilet and handwashing planner and the Busy-Day Plan
✔ The full-page Hazard Walk record, hayride checklist and corn maze rules
✔ The 7 security moves, the camera placement map, the Stock Count Log and your Theft Response Plan
✔ 12 Questions for Your Insurer, ready to email to your agent
✔ The Open-Day Briefing card, lost-child flowchart and emergency plan
✔ The 30-day Visitor-Ready Plan, opening-day and closing-time checklists and an incident log
✔ The Printable Toolkit: 7 ready-to-print signs and 8 worksheets, from the Busiest-Hour Calculator to the After-Season Review
✔ 52 cited sources, so you can check every fact yourself
Secure checkout. Instant PDF download. 30-day money-back guarantee.
What Is One Bad Day Worth to Your Farm?
Let's be practical. Think about what a single bad day could cost you.
One stolen field. One weekend of refunds. One car park that floods and sends families home angry, posting reviews on the way. One injury claim your policy turns out not to cover.
Any one of those costs far more than $27.
Here's another way to look at it. A one-hour consultation with me costs US$150. This guide gives you the same checklists I'd walk your farm with, the signs, the worksheets and the 30-day plan, for less than a fifth of that.
If it saves you one weekend, one crop or one customer's trust, it has paid for itself many times over.
Why Only $27?
Simple. I want this guide on every farm that opens its gate to the public.
I know what it's like to pour everything into a short season and worry that one bad day could undo it. Nobody should have to learn visitor safety from their first accident.
And honestly? I'm betting that once you see how practical it is, you'll come back to AgritourismSuccess.com for more.
It's a digital guide, so there's no printing, no shipping and no waiting. You can read it tonight and start your Hazard Walk tomorrow morning.
★★★★★
100% RISK-FREE
My "Walk It, Use It, Love It" 30-Day Money-Back Guarantee
Download the guide. Do the Scorecard. Walk your farm with the Hazard Walk sheet in your hand. Print the signs.
If you don't feel it was worth many times the $27 you paid, simply contact me through AgritourismSuccess.com within 30 days and I'll refund every penny. No questions, no hard feelings.
That means you take on zero risk. I take it all.
Why You Should Start Today
Getting visitor-ready takes a little time. Signs need ordering. Toilets need booking. Your insurer needs a week or two to answer your questions in writing.
And the farms that get hit are rarely the ones that prepared. They're the ones that meant to.
Your next big day is coming. The 30-day plan works best when you start 30 days before it, and if your big day is this weekend, page 5 tells you exactly what to do first.
Yes, Stephen! I Want The Visitor-Ready Farm for Just $27.
✔ I understand I'll get instant access to the full 70-page guide, the Printable Toolkit and every checklist and worksheet.
✔ I understand I'm covered by your 30-day money-back guarantee.
✔ I'm ready to make my farm safe, secure and visitor-ready.
Secure checkout. Instant PDF download. 30-day money-back guarantee.
You have two choices.
You can keep doing what you're doing, and hope your next big day goes smoothly.
Or you can spend $27 tonight, follow the 30-day plan, and open your gate knowing you're ready for whatever the day brings.
Hope is not a security system. A checklist is.
To your success,
Stephen Loke
Founder, AgritourismSuccess.com
P.S. If you only read one chapter tonight, make it Chapter 4, Security and Theft. It shows you how to protect your crop, cash and kit in the week before a big event, the very week the Meyers family was hit.
P.P.S. The insurance chapter alone could save you thousands. Most farmers have never asked their agent whether their visitor activities and growing crops are actually covered. The 12 questions inside take one email to send.
Questions Farmers Ask
Is this a course or an ebook?
It's a 70-page PDF guide built like a workbook: 8 short chapters, a 35-point Scorecard, a quick-start page, a 30-day plan and a Printable Toolkit of 7 signs and 8 worksheets.
My farm is small. Is this still for me?
Yes. Most of the fixes cost very little: signs, schedules, a phone list, a padlock, a checklist. The guide shows you what to do first and what can wait.
I'm not in the US. Will this help me?
Yes. It's written for farm owners all over the world. The examples draw on US, Canadian and UK sources, and the principles of safe parking, clean toilets, hazard walks, security and emergency planning work anywhere. Laws differ, so the law chapter gives you the questions to ask locally.
Is this legal or insurance advice?
No. It's general information and education to help you ask better questions. Always check your own situation with a local lawyer and a licensed insurance professional.
Can I print the signs and worksheets?
Yes. You can print them for use on your own farm and by your own staff.
How do I get it?
Right after checkout you'll get your download link on screen and by email. Open it on your phone, tablet or computer, or print it.
What if I don't like it?
Contact me through AgritourismSuccess.com within 30 days for a full refund.
Secure checkout. Instant PDF download. 30-day money-back guarantee.
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