Agritourism Business Success
AS FEATURED IN
The Business Times
AS FEATURED IN
Bloomberg · Asahi Shimbun · The Straits Times · The Business Times · VnExpress
For farm owners who are tired of letting a buyer decide what a whole year of their work is worth...
In 2024, US Farms Kept Just 11.8 Cents of Every Food Dollar. Here Are 10 Hands-On Activities That Let You Set Your Own Price, on the Land You Already Have.
This book gives you ten hands-on activities you can run this season, each with a field card, real published prices from real farms, step-by-step setups, sample schedules, Money Math and the legal and insurance checks that keep you safe. 117 pages. Instant download. Today just $17.
✔ Ten activities, each with real prices from real farms
✔ Step-by-step setups, schedules and word-for-word scripts
✔ Pick your first two and launch in 60 days
Secure checkout. Instant download. 30-day money-back guarantee.
From the desk of Stephen Loke
Founder, AgritourismSuccess.com
whose farm is featured in Bloomberg News and Asahi Shimbun
Dear Fellow Farmer,
Picture a shopper in a US supermarket. She puts a dollar's worth of food in her basket and heads for the checkout.
How much of that dollar do you think reaches the farm that grew it?
According to the US Department of Agriculture's Economic Research Service, in 2024 the answer was 11.8 cents. The other 88.2 cents went to everything that happens after the farm gate: trucking, packing, processing, storage, stores and restaurants.
Read that again. The people who own the land, fight the weather and do the work kept less than 12 cents.
For the typical farm family, it gets worse. The same agency reports that the median farm income earned by US farm households was minus $495 in 2025. On the middle farm, the farming lost money.
If that sounds like your year, it isn't because you're a bad farmer. It's because you're a price taker. The buyer sets the price, and you take what's left.
So you do what every farmer does when prices are low. You plant more. You push harder. And you end up with a bigger version of the same problem.
The answer isn't more volume. It's more value per visitor, captured on your own farm, at a price you set yourself.
The Day Strangers Paid to Stand Under My Trees
In February 2026, Bloomberg ran a story about Malaysia's tourism boom. It didn't open in a five-star hotel or on a famous beach. It opened on the track to my farm.
“The drive up to Bloopy Durians’ orchard isn’t for ordinary cars,” the reporter wrote. The track is narrow and rutted. It snakes through the hills of Bentong, in central Malaysia, through sticky heat and thick trees.
For years, that track carried only one thing out of the orchard: durians. I sold them the normal way. By the kilo. To buyers who decided what my year of work was worth.
Then something I didn't plan started to happen. People came. First friends. Then friends of friends. Then city people who had eaten durian all their lives but had never seen one hanging from a branch.
They wanted to walk the orchard and taste the fruit fresh, right under the trees. And they were happy to pay for it. Not just for the fruit. For the experience.
So I started to charge per visitor. I added guided orchard walks and durian tastings, rides through the orchard in the back of my 4x4 pickup, tree planting, a farmhouse with guest rooms, space for camping, and group visits for companies and universities.
One visitor, Lee D., first messaged me on WhatsApp weeks before his trip. I met his family at a coffee shop in town and drove them to the orchard in my pickup. We walked past mangosteen, rambutan, banana and papaya trees, and a durian tree about 100 years old.
Nothing fancy. A farmer, a truck, a walk and good fruit. In his Google review, Lee called it “genuine and heartfelt.”
None of it needed more land. It needed a better use of the land I already had.
“Nothing about the land changed. But everything about the business changed.”
Stephen Loke, Bloopy Durians
The Questions That Keep Farmers Up at Night
Maybe you've already thought about opening your gate to visitors. Most farmers have. And the moment you do, the questions start.
What should I charge? What if someone slips? Does my insurance even cover this? Which activity should I try first? What if I spend money getting ready and nobody comes?
Those questions stop a lot of good farms before they ever start. And the farms that do start often stumble in the same five places:
✘ They launch everything at once, and burn out by month two.
✘ They skip the insurance call. Oregon State University Extension warns that a general farm or umbrella policy may not cover public visitors. One uncovered accident can cost more than years of tours.
✘ They price like a commodity, from market fruit prices, instead of from value and real costs.
✘ They skip the soft launch. Friends forgive a messy first try. Strangers write reviews.
✘ They never follow up. Every guest who leaves without joining your list is a lost repeat sale.
What a struggling farmer needs isn't another list of fun ideas. It's real prices, real steps and the safety checks, one activity at a time, so you can start small and start safe.
Why I Wrote This Book
My name is Stephen Loke. I grow durians in Bentong, Pahang, Malaysia, on a farm called Bloopy Durians. My farm has been featured in Bloomberg News and Asahi Shimbun.
Our Google listing grew from about 80 reviews to 303, rated 4.9 stars. Visitors come from all over the world, from America, Russia and Canada to the UK, Australia, China, Singapore, Indonesia and beyond. Many companies, including FELDA, send their staff and management to the farm. Taylor's University and TAR UMT have each sent a busload of students, and students from the UK planted a durian tree before they left.
I was invited to supply durians for a tourism event of the Mayor of Kuala Lumpur, and Kuala Lumpur City Hall gave my team a plaque of appreciation. I also keep a WhatsApp list of loyal customers who buy whenever durians are in season. That list is a reliable income stream for my farm.
None of it came from a big budget. It came from a simple system: a great farm experience, an honest Google presence, and guests happy enough to tell the world. I started AgritourismSuccess.com to teach that system to farm owners everywhere, especially the ones tired of working harder every season for less. And I've put ten activities that work into one book:
10 Profit-Driving Farm Activities That Turn Small Plots Into Cash Machines
Even if you're struggling to sell your crops. Real farms, real prices, and the safety rules that protect you.
It gives you ten activities a small farm can run this season. Not ten business theories. Ten things you can do on your plot: a guided walk, a fruit feast, a picking session, a farm meal, a school visit, a workshop, a night under the stars, a farm stand at your exit, a harvest club and a company day.
Each one is built like a field card. You get a real farm that does it, what it charges (with the date it was checked), what you need, the steps to set it up, a sample schedule, the Money Math and a Law & Insurance Corner with the checks that keep you safe.
And every farm, price and statistic comes from a source you can check. They're all listed at the back. Where I use made-up numbers to show the math, I say so, every time.
Secure checkout. Instant download. 30-day money-back guarantee.
Take a Look Inside
Here are four of the 117 pages, so you can see exactly what you're getting.
Here's Just a Small Sample of What You'll Discover Inside
✔ The 11.8-cent trap: where the other 88.2 cents of every food dollar goes, and what USDA says the median farm household earned from farming in 2025. (Page 12)
✔ Two ways to sell the same harvest: the side-by-side comparison that shows why selling the experience lets you set your own price. (Page 14)
✔ The 137 percent jump: what the 2022 Census shows happened to agritourism receipts on farms under 10 acres, and why small plots are winning at this. (Page 15)
✔ The insurance call, word for word: the exact questions to ask your insurer before the first paying guest, including exclusions for children, animals, vehicles, ladders and overnight stays. (Page 20)
✔ How a cacao orchard walk led by a former aerospace engineer sells for $95 a head, and why named, timed, capped tours earn the most. (Pages 26 and 27)
✔ The 90-minute “Orchard Walk and Taste”: a minute-by-minute tour plan, plus a welcome and safety talk you can read out loud. (Page 28)
✔ The Tokyo strawberry farm that sells 30 minutes for ¥3,300, and how a time limit keeps your fruit cost under control. (Pages 33 and 34)
✔ $400 versus $120: a worked example where 30 kg of fruit leaves you $400 at a weekend feast, against $120 sold wholesale. (Page 37)
✔ Three smart ways real farms price pick-your-own (per container, refundable entry and fruit included), and which one is fastest at checkout. (Page 42)
✔ How a farm that started on half an acre sells $130 dinner seats without building its own restaurant kitchen. (Page 48)
✔ The £363 a visit England pays eligible farms to host school groups, plus what US farms charge per student. (Page 57)
✔ The teacher email: a fill-in first message to local schools, so you can start filling quiet weekdays with whole classes. (Page 59)
✔ How a flower farm that grew on just two acres sold out its first workshop within a couple of hours, and how to find the workshop already hiding in every visit to your farm. (Pages 64 to 66)
✔ “We just paid for a ton of feed”: how a 95-acre pig farm in North Carolina uses campers to help keep the farm going. (Page 72)
✔ The four moves of an exit stand that turn the last 15 minutes of every visit into sales, without pushing. (Page 83)
✔ The harvest message: a fill-in script for announcing each new crop to your customer list, plus how to build that list the right way. (Page 89)
✔ The three-tier package ladder (Farm Taste, Team Day, Premium Day) that makes the middle option look like good value to a company organizer. (Page 97)
✔ The Fit Test and the 60-day start plan: find the two activities that suit your farm, then go from decision to paying guests in about two months. (Pages 105 to 107)
Yes! Send Me the Book for $17 →
Secure checkout. Instant download. 30-day money-back guarantee.
✦ ✦ ✦
Now Imagine the First Saturday of Your Season
It's nine o'clock on a Saturday morning. A family from the city pulls up at your gate. They booked your walk on WhatsApp last week: a set time, a set price, a small group.
You give a two-minute safety talk, then lead them to the first story stop, the tree your family planted. Five stops later, the children have touched a flower that will become fruit, and the parents are taking photos under your oldest tree.
The walk ends with a tasting in the shade, then your farm stand. Bags of fruit go into the car. Three families say yes to your harvest list. That evening, a new review appears on Google.
On Monday, a teacher replies to the email you sent. She wants to bring her class on a quiet Tuesday.
That is what it looks like when your farm earns from people, not just from fruit. Same land. New money.
I can't promise you that Saturday. No book can. Your location, your market and your effort decide your results. But I can hand you the field cards, the schedules, the scripts and the safety checks, so that when you open your gate, you open it the right way.
Who This Book Is For (And Who It Isn't For)
This book is for you if:
✔ You own a small or mid-size farm, you have land, crops and know-how, and the market keeps setting your price.
✔ You run an orchard, or a vegetable, flower, livestock or mixed family farm, anywhere people live in cities and miss the land.
✔ You want to start small, with one or two activities, and add more as you learn.
✔ You want real published prices, step-by-step setups and safety checks, not more theory.
It's NOT for you if:
✘ You want to launch all ten activities at once. This book tells you to start with one or two.
✘ You won't make the insurance call or check your local rules before guests arrive.
✘ You want a promise of guaranteed income. Nobody honest can give you one.
Here's Everything You Get
✔ The 117-page book, Revised & Expanded Edition, October 2026, in plain English with charts, tables and photos
✔ The numbers behind the squeeze: the latest USDA food-dollar and farm-income figures, and what the 2022 Census says about small farms that host visitors
✔ Ten activity field cards showing start-up cost, price range, space, time to launch, difficulty and risk at a glance
✔ Real, date-stamped prices from farms in the US, UK, Japan, Australia, Canada, Thailand and Malaysia
✔ Step-by-step setup flows and sample schedules for every activity, from a 90-minute tour to a team day for 30 guests
✔ Money Math for every activity: worked examples that show what one session really leaves in your pocket
✔ Nine checklists, from “Before any paying guest arrives” to the group-ready farm
✔ Five word-for-word scripts: the insurance call, the welcome and safety talk, the teacher email, the harvest message and the reply to a company inquiry
✔ A Law & Insurance Corner in every activity chapter, covering food permits, children, animals, ladders, night events, messaging consent and contracts
✔ The Choose-Your-First-Two chapter: a side-by-side table of all ten, a cost-versus-profit map, the Fit Test worksheet and a 60-day start plan
✔ The harvest club worksheet, plus Put It To Work actions in every activity chapter
✔ Lessons from my own farm throughout, and a full Sources section so you can check every fact
✔ My 30-day money-back guarantee
117 pages. Ten activities. One clear plan for your first season. Just $17.
Secure checkout. Instant download. 30-day money-back guarantee.
Why Only $17?
Let's be practical and look at one example from the book.
On page 37, the Money Math for a weekend feast shows 20 guests paying $30 each. After the fruit, a helper and supplies, the example leaves $400. The same 30 kg of fruit sold wholesale? $120.
Those are example figures, and the book says so. Your numbers will be your own. But the point stands.
One well-run session on your farm can earn many times what this book costs.
And the most valuable page might be the insurance call script on page 20. As the book warns, one uncovered accident can cost more than years of tours.
So why only $17? Because I want this in the hands of as many struggling farmers as possible. I know what it feels like when a buyer decides what your year of work was worth. I'd rather you spend your money on a safe path, some shade and a good sign at your gate.
And honestly, I'm betting that once you see what's inside, you'll come back to AgritourismSuccess.com for your next step.
Secure checkout. Instant download. 30-day money-back guarantee.
✦ ✦ ✦
✔ 30-DAY MONEY-BACK GUARANTEE
My “Read It, Use It, Love It” 30-Day Money-Back Guarantee
Download the book. Read it. Then try one or two things from it this week: make the insurance call with the script on page 20, or walk your farm with a stopwatch and mark five story stops, as page 31 shows you.
If you don't feel it was worth many times the $17 you paid, simply contact me through AgritourismSuccess.com within 30 days and I'll refund every cent. No hard feelings.
You take zero risk. I take all of it.
SAVE 25%
Want More Ideas? Get the Farm Ideas Bundle and Save 25%
This book is part of the Farm Ideas Bundle, four books that help you decide what your farm should offer visitors, and show you farms already doing it.
You get 10 Money-Making Agritourism Models ($27), this book (10 Profit-Driving Farm Activities, $17), plus 10 Real Farms Making Money With Agritourism, Vol. 1 ($7) and Vol. 2 ($17).
Bought one by one, they cost $68. As a bundle, you pay just $51 and save $17. That's like getting this book free.
Get the Farm Ideas Bundle for $51 →
Want everything? The Complete Agritourism Library gives you all 10 ebooks, including all three bundles, for $130 instead of $260. That's 50% off.
Get the Complete Library for $130 →
Yes, Stephen! I Want 10 Profit-Driving Farm Activities for Just $17.
✔ I understand I'll get instant access to the full 117-page book, with the field cards, checklists, scripts, worksheets and 60-day start plan.
✔ I understand I'm covered by your 30-day money-back guarantee.
✔ I'm ready to stop letting someone else decide what my year of work is worth.
Secure checkout. Instant download. 30-day money-back guarantee.
You have two choices.
You can keep selling the normal way, by the kilo or the bushel, and hope next season's price is kinder than the last.
Or you can spend $17 tonight, choose your first two activities, follow the 60-day plan, and start earning from the people who would love to stand under your trees.
Your land, your crops and your work were always good enough. What changes now is what you sell.
You don't need more land. You need better ideas, and the courage to try one.
To your farm's second harvest,
Stephen Loke
Founder, AgritourismSuccess.com
P.S. If you only read one page tonight, make it page 105. Answer the Fit Test honestly, and by the time you turn the page you'll know which two activities fit your land, your time and your budget, and which pair to launch first.
P.P.S. Remember, you're covered by my 30-day money-back guarantee. Read it, use it, and if it isn't worth many times $17 to you, you get every cent back.
Questions Farmers Ask
How do I get it?
Right after checkout you'll get your download link on screen and by email. It's an instant PDF, so you can read it on your phone, tablet or computer, and print the checklists and worksheets whenever you like.
Is my farm too small for this?
Probably not. The book was written for small plots. Penn State's analysis of the 2022 Census found that farms under 10 acres grew their agritourism receipts 137 percent from 2017 to 2022, to an average of $27,010 per farm. You'll also meet a Thai fruit-buffet orchard of under 5 acres and a flower farm that grew on just two acres for more than a decade.
I'm not in the US. Will this work for me?
Yes. The real prices come from farms in the US, UK, Japan, Australia, Canada, Thailand and Malaysia, and the Law & Insurance Corners include notes for the US, the UK and Malaysia. My own farm is in Malaysia. Rules differ everywhere, so the book shows you which questions to ask your insurer, your lawyer and your local council.
Do I need a lot of money to start?
No. Each field card gives a rough start-up range. A farm stand starts at about $50, a harvest club at about $0 to $500, and a guided tour at about $100 to $1,500. The Choose Your First Two chapter shows which activities need little money to start and can still earn well, so you can begin small.
Will this guarantee my farm makes money?
No honest person can promise that. Your results depend on your location, your market, your effort and many other factors, and every Money Math example in the book is clearly marked as an example. What the book gives you is ten activities real farms run today, the prices they charge, and a safe, step-by-step way to test one or two on your own land.
Which book should I read first, and how is this different from the bundle?
If you want hands-on things you can run this season, start here. This book zooms in on ten activities, with field cards, schedules, scripts and safety checks. If you want to go deeper into whole business models, 10 Money-Making Agritourism Models picks up where this one ends, and the two 10 Real Farms volumes show farms making money with agritourism. The Farm Ideas Bundle gives you all four for $51 instead of $68.
What if I don't like it?
Contact me through AgritourismSuccess.com within 30 days and I'll refund every cent.
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